Skip to content

Welcome!

Brandeo is an online marketing resource that cuts through the clutter to update you on the need-to-know marketing ideas and insights that help build brands and increase sales.

Sign up for free Brandeo Newsletter

Get Email, Twitter or IM Updates
See sample newsletter

 

Forward Integration

Refers to the stage where a company participates in the value chain. Forward integration means that a company performs closer to the end of the value chain, closer to the customer. If they perform toward the beginning of the value chain,  they are said to be backward integrated.

Your rating: None Average: 3.5 (2 votes)
AdaptiveThemes