Skip to content

Welcome!

Brandeo is an online marketing resource that cuts through the clutter to update you on the need-to-know marketing ideas and insights that help build brands and increase sales.

Sign up for free Brandeo Newsletter

Get Email, Twitter or IM Updates
See sample newsletter

 

Home » resources » brandeopedia - your virtual marketing encylopedia » legal

Deceptive Advertising

According to the Federal Trade Commission, an ad is considered deceptive "if it contains a statement - or omits information that:

  • Is likely to mislead consumers acting reasonably under the circumstances; and
  • Is 'material' - that is, important to a customers decision to buy or use the product.

Source: Federal Trade Commission, Deception Policy Statement

Your rating: None Average: 4 (1 vote)
Permalink
AdaptiveThemes