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A broadcast term, CPP (Cost Per Point) is the cost of one household or demographic rating point in a given market. Used in media planning and evaluation, it is calculated by dividing the cost per spot by the rating, or in the cost of a number of spots, their total cost by the total ratings or GRPs.
CPP is the Average Unit Cost divided by the Rating%
CPP is also the Total Schedule Cost (Media Cost) divided by GRPs