A broadcast term, CPP (Cost Per Point) is the cost of one household or demographic rating point in a given market. Used in media planning and evaluation, it is calculated by dividing the cost per spot by the rating, orin the cost of a number of spots, their total cost by the total ratings or GRPs.

CPP is the Average Unit Cost divided by the Rating%

CPP is also the Total Schedule Cost  (Media Cost) divided by GRPs