Coverage %

Welcome!

Brandeo is an online marketing resource that cuts through the clutter to update you on the need-to-know marketing ideas and insights that help build brands and increase sales.

Sign up for free Brandeo Newsletter

Recent blog posts

Video: St.Patrick's Ad With Kinda Creepy Interpretation of "When Irish Eyes are Smiling"
Are QR Codes a Fad?
RadioShack Recommits to Core Customers: Do-It-Yourselfers
Krispy Kreme Takes Hands-Off Approach to Brand Building
Retail Trends: How the World Shops Online
Video: “Stop Humping” - New Ad for Connected Cologne by Kenneth Cole Reaction
Top 100 Global Brands 2011 According to Interbrand
Brands: How Social Media Impacts Brand Marketing
Retail Trends: American Mall Goers are also Avid Online Shoppers and Media Consumers Says Nielsen
Media Trends - Zines Have a Resurgence Among the Web-Savvy

View
Email history

Online coverage % is defined as the percentage of unique persons falling within a specific demographic target that visited a particular website or used a particular application.

Source: Nielsen/NetRatings