Why Marketers Need to Innovate---Even in a Weak Economy

Welcome!

Brandeo is an online marketing resource that cuts through the clutter to update you on the need-to-know marketing ideas and insights that help build brands and increase sales.

Sign up for free Brandeo Newsletter

Recent blog posts

February 10, 2009 by anne

Abandoning consumer product innovation because of a weakened economy could result in missed opportunities, warns Nielsen in the February 2009 edition of Nielsen Consumer Insight. Research showed that purchase intent and value perceptions remain stable over time, regardless of changes in macroeconomic conditions, and while consumers cut in areas such as new cars or vacations, they continue to treat themselves with “affordable indulgences.”