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Trends - May 26, 2009

May 26, 2009 by anne

A recent Nielsen study says that in response to the current economic recession some consumers are excluding branded items in some categories altogether, whereas six months ago, they might have just become more price sensitive. Free download: Consumer BRAND Confidence: Learn How Price Sensitive They Really Are And What It Means For Your Brand 5/12/09

 For the first time, the percentage of wireless-only households (20%) exceeds the percentage of landline-only households. Wireless-only households increased by 17% from the first six months of 2008 to the second half of the year. Centers for Disease Control & Prevention 5/6/09 via The Daily Stat
 
60% of moms feel that marketers ignore their needs and 73% feel that advertisers don’t understand what its like to be a mom, says M2Moms quoted in a recent Adweek article. But moms control 85% of household spending and are worth more than $2 trillion to U.S. brands says the Marketing Moms Coalition. Adweek, 5/5/09
 
Successful new product development seems to elude many consumer products companies. Just half of the new-product concepts that are funded ever make it to market, only two-thirds of those generate the forecasted revenues, and half of so-called new products are brand extensions that don’t generate excitement among shoppers. Accenture 1/2009 via The Daily Stat
  
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