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Home » automotive

Brand News: Twitter, Microsoft, Starbucks, Mercedes Benz, Delta Air Lines

July 17, 2009 by anne

An anonymous hacker broke into the personal accounts of some Twitter employees and was able to obtain confidential information on Twitter. The hacker distributed the information to sources including tech blog TechCrunch, who published portions of the information.  

In a blog post, Twitter cofounder Biz Stone reassured Twitter users that the theft resulted in stolen documents, not compromised accounts. He added, “We are in touch with our legal counsel about what this theft means for Twitter, the hacker, and anyone who accepts and subsequently shares or publishes these stolen documents." Twitter, 7/15/2009

 At the Microsoft WorldWide Partner Conference, Microsoft COO Kevin Turner commented that Microsoft (MSFT) knew the Laptop Hunters ad campaign was successful when the Apple (AAPL) legal department called and told Microsoft to stop running the ads because Apple had lowered their prices. PC World 7/16/09
 
Also at the conference, Turner announced that Microsoft will open their own retail stores “right next door to Apple this fall.” Apple’s success in the retail channel has helped them to gain significant mindshare. Gizmodo 7/15/09.
 
Starbucks (SBUX) is testing community-inspired names for its stores in the Seattle area to reflect the neighborhood’s personality. For example, one store will be renamed 15th Avenue Coffee and Tea and will serve wine and beer, host live music and poetry readings, and sell espresso from a manual machine versus the automated machines seen in most stores. Seattle Times 7/16/09 via Huffington Post.
 
A man who allegedly set off a small bomb on Memorial Day at a New York City Upper East Side Starbucks was arrested after he bragged about it to friends. The suspect is reportedly a fan of the 1999 movie "Fight Club” which includes a scene where a Starbucks is destroyed. CNN 7/15/09
 
Mercedes Benz has released a statement explaining that a malfunctioning warning light mistakenly appeared in a television spot for their E Class vehicle and “is in no way a reflection on the quality or durability of the E-Class.” It was an embarrassing error for a vehicle touted as the “most advanced” automobile on the market. The spot appeared briefly on YouTube before being yanked by Mercedes Benz. Autoblog 07/13/09 via mediabistro.com.
 
Andy Azula, the actor in the UPS (UPS) Whiteboard commercials, and the creative director at the Martin Agency, posted on his blog about a delayed Delta Air Lines (DAL) flight that kept him and his family waiting at the airport for 13 hours. Azula’s original post was removed but can be viewed here.    
Advertising Age 7/16/09
 
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