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Brand News: P&G, Google, Whole Foods, General Mills, PepsiCo, NESTEA, Mattel

on Sun, 05/19/2013 - 20:41

Originally posted March 2009

Proctor & Gamble (PG) is hoping that cause marketing combined with value will help boost sales; the company is donating to charities when customers redeem Tampax, Always, Pampers and PUR water filters coupons from their BrandSaver monthly coupon promotion. Brandweek 3/7/09

Google (GOOG) is rolling out expandable ads, “which start out as banners or square ads and expand dramatically when clicked on.” BtoBOnline 3/6/09

Whole Foods Market (WFMI) has reached a “mutually satisfactory agreement” with the Federal Trade Commission, resolving the FTC's antitrust challenge to the Whole Foods’ August 2007 acquisition of Wild Oats Markets. Chain Store Age 3/6/09

General Mills (GIS) has launched a free mobile version of the Betty Crocker Cookbook as an iPhone application. The applicaton contains over 4,000 recipes and can be searched via recipe or ingredient. MobileMarketer 3/6/09 ComedyTime, a mobile comedy network, is offering the first standup comedy video application available on the iPhone. MobileMarketer 3/6/09

Mattel (MAT) says Dora the Explorer is just keeping up with the times, exchanging her short hair, backpack and shorts for long hair, a short skirt and ballet pumps, but parents say the cartoon character’s new look is a sellout. Multicultclassics 3/6/09

PepsiCo (PEP) is launching three new soft drinks in limited markets as part of their “Refresh Everything” strategy. Pepsi Natural, made with all-natural ingredients will be part of the line-up. Brandweek 3/5/09

NESTEA has launched NESTEA Red Tea, naturally caffeine-free and made from the leaves of the South African Rooibos plant. Atlanta Business Chronicle 3/4/09

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