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Brand News: Olive Garden, Eddie Bauer

June 19, 2009 by anne

According to the Christian Science Monitor, Olive Garden, a Darden Restaurants (DRI) brand, did not pull  their advertising from The Late Show with David Letterman to protest the talk show’s joke about Sarah Palin’s daughter.

However, Politico.com says they received a copy of an email in which an Olive Garden spokeswoman apologized for “Mr. Letterman’s mistake," followed by “We have no immediate plans to air Olive Garden ads during The Late Show with David Letterman.” No word yet on a tiebreaker. 6/18/09 UPDATE: Olive Garden says the information provided to Politico was from an unauthorized staff member and that no ads had been cancelled, and their advertising schedule for the show had expired earlier in the month. 6/18/09 

Outdoor clothing chain Eddie Bauer has filed for Chapter 11 bankruptcy protection, and plans to sell itself to CCMP Capital Advisors, a private equity firm. The company will continue operations during bankruptcy proceedings. New York Times 061709.
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