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Brand News: Google, Apple, Vio, Skype, NBA, Orlando, Las Vegas

August 3, 2009 by anne

Google (GOOG) CEO Eric Schmidt has resigned from Apple's (AAPL) board of directors as the Internet search leader increasingly develops products that compete with Apple's core businesses, including the iPhone. LATimes 8/3/09

The Coca-Cola Company (KO) is testing "Vio," a new carbonated, milk-based "vibrancy" drink, in New York.  Packaged in 8 oz. aluminum bottles, Vio comes in four flavors – Citrus Burst, Peach Mango, Tropical Colada and Very Berry. Guardian, 8/1/09
 
Skype, which was purchased by eBay (EBAY) in 2005, might have to shut down because of a dispute with the original founders of the company who retained the rights to the technology at the heart of the system. FoxNews 8/1/09
 
Starting this season, the NBA is allowing teams to sell ads on their practice jerseys. The league is also exploring the idea of allowing ads on game jerseys noting that sponsored game jerseys are a well-established practice in other countries. MediaBistro 7/31/09
 

The U.S. Travel Association says corporations and government officials fearful of being perceived of wasting tax dollars are avoiding entertainment destinations such as Orlando and Las Vegas, in a policy, the organization says, that is more about saving face than saving money. CNN 7/31/09

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