Altimeter Study: “Deep Brand Engagement Correlates with Financial Performance”

July 20, 2009 by anne

A new study from Altimeter Group looks at the 100 most valuable brands — as identified by the 2008 BusinessWeek/Interbrand Best Global Brands ranking — and how they engaged in 11 different online social media channels to determine the line between brand engagement and financial performance.

Author Charlene Li notes the study does not claim "a causal relationship — but there is clearly a correlation and connection. For example, a company mindset that allows a company to be broadly engage with customers on the whole probably performs better because the company is more focused on companies than the competition.” Download the report. 

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