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Consumer Generated Media

"Consumer-Generated Media" (CGM) encompasses the millions of consumer-generated comments, opinions and personal experiences posted in publicly available online sources on a wide range of issues, topics, products and brands. CGM is also referred to as Online Consumer Word-of-Mouth or Online Consumer Buzz. CGM originates from:

Blogs
Message boards and forums
Public discussions (Usenet newsgroups)
Discussions and forums on large email portals (Yahoo!,AOL, MSN)
Online opinion/review sites and services
Online feedback/complaint sites

Source: Nielsen BuzzMetrics

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