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This great street promo attracts passersby with a display of the discarded box, wrapping paper and ribbon of a Mini Cooper given as a Christmas gift. Marketing Profs points out that the promotion is effective, not only because it’s eye-catching, but because it also reinforces key Mini Cooper brand attributes of small size, fun, uniqueness, cleverness, etc. Affordability is reinforced with the price sticker conveniently left on the box.
Verizon Wireless (VZW) has "unveiled a new Christmas-themed TV ad (below) in which Santa criticizes one of his reindeer for having a cellphone coverage map from AT&T, rather than Verizon."
Can you make the world a better place by making it fun for people to do the right thing? That’s the idea behind The Fun Theory , an Initiative of Volkswagon. This viral video, showing how people are encouraged to take stairs designed as piano keys, instead of the escalator, was one of the top ten viral videos in October.
So says Nielsen, based on findings which compared video and TV usage across the ‘three screens’ – television, internet and mobile devices.
As of May 2008, the average American watched 127 hours, 15 minutes of TV per month a 4% increase from May, 2007, while also spending 9% more time on the Internet (26 hours, 26 minutes per month.)
A small but growing number of Internet and mobile phone users are watching video online (2 hrs, 19 min per month) and on their cell phones (3 hrs, 15 min per month.) And the short-term effect of DVRs has been minimal; although ‘timeshifted’ TV viewing has increased, the average user spends 5 hours 50 minutes on timeshifted TV per month, up from 3 hours 44 minutes from last year, representing less than 5% of total viewing.
One of the most interesting findings was that “while the number of mobile video users is relatively small at about 4 million, the video usage these early adopters report is impressive, perhaps due to 'always available' mobile devices. It is an early indicator of how this technology is becoming more commonplace among mobile users.”
Time Spent in Hours: Minutes per Month - May 2008
K2-11
T12-17
A18-24
A25-34
A35-44
A45-54
A55-64
A65+
On Traditional TV*
87:00
89:09
103:27
118:59
124:01
145:03
159:59
177:50
Watching Timeshifted TV*
4:16
3:36
3:55
9:28
8:13
6:46
5:49
2:57
Using the Internet**
4:58
12:01
12:18
29:00
38:47
33:52
34:44
26:01
Watching Video Online**
1:30
1:45
3:41
3:22
2:48
2:03
1:33
1:12
Mobile Video Subscribers Watching Video on a Mobile Phone^
* TV includes live viewing plus any playback viewing; Timeshifted TV is playback primarily on a DVR but including playback on services like Start Over as well as playback from a DVD recorder. ** Internet figures are from home and work. Hours:minutes are based on the universe of persons who watch online video. ^ Survey results reported in April 2008, this is a Q1 2008 estimate of only those mobile subscribers that subscribe to and use video on their mobile phone, over the past 30 days. ^^ Nielsen Mobile’s survey reports mobile video usage for those users 13 and older. Thus, 12-17 is T13-17 for all mobile data. ° A65+ base size too small to report mobile video hours:minutes
Just 6% of consumers nationally are considered “Digital Savvy,” but Scarborough Research says this influential group predicts digital behaviors that will become the norm.
The Digital Savvy skew male, more than half (53%) are 34 years of age or younger and they are affluent – 57% have household incomes of $75K or more. They tend to be entrepreneurial, business decision makers, and are active consumers of online weather and news, and frequently listen to and download online TV, video and radio content. Their “on-the-go” lifestyle means they utilize and rely on their cell phones for communication and info much more than the average person and they’re big users of IM.
B-to-B marketers, particularly of computer hardware, software and information technology need to be aware that the Digital Savvy are disproportionately represented among corporate decision-makers.
The Digital Savvy are also above average consumers of luxury automobiles and heavy online spenders. Messaging to this group should reflect diversity since Asians, and US born Hispanics are more likely to be part of this group than the general population. Mobile marketing may be a good way to reach the Digital Savvy since they are avid mobile users.
Source: Understanding the Digital Savvy Consumer, Scarborough Research, May, 2008
mediaFORGE says they've got "widgets coming out of their ads."
Ahem. Presumably they are referring to the "social dimension" that's been added to banner ads by incorporating a widget as an engagement engine. As visitors roll over the ad, a flash-based widget appears that allows users to interact with content – whether it’s contests, shopping, browsing personalized specials, buying last-minute deals, viewing videos or pictures, or listening to music.
The company believes this will foster a more enjoyable experience for users.
Not only are mediaFORGE widgets ad-immersive, they are also downloadable to the desktop or embeddable within social networks.
So says Nielsen, based on findings which compared video and TV usage across the ‘three screens’ – television, internet and mobile devices. 
Just 6% of consumers nationally are considered “Digital Savvy,” but Scarborough Research says this influential group predicts digital behaviors that will become the norm.
allows users to 
