Category: rich media

Adobe Flash Player

The Adobe Flash Player is a proprietary multimedia and applications program that enables users to view content created via Flash, also known as the Adobe Flash Program.

Flash

Flash refers to the Adobe Flash Platform, a proprietary multimedia platform for adding RIAs (rich internet applications) including animation, video and interactivity to digital and mobile content, ads, games, etc. The term “Flash” can also refer to the Adobe Flash Player.

mediaFORGE - Ad Immersive Widgets

mediaFORGE says they've got "widgets coming out of their ads."

Ahem. Presumably they are referring to the "social dimension" that's been added to banner ads by incorporating a widget as an engagement engine. As visitors roll over the ad, a flash-based widget appears that allows users to interact with content – whether it’s contests, shopping, browsing personalized specials, buying last-minute deals, viewing videos or pictures, or listening to music.

The company believes this will foster a more enjoyable experience for users.

Not only are mediaFORGE widgets ad-immersive, they are also downloadable to the desktop or embeddable within social networks.

Source: mediaFORGE
Visuals: mediaForge.com

Justin.tv

Justin.tv is a social networking community and video broadcasting platform that enables viewers and broadcasters to interact and exchange ideas in real time through chat and live video. It is a destination site for broadcasting and watching live video online while chatting with friends.

via Techcrunch

Vignette

Vignette provides a comprehensive product suite to address the evolving business needs of TME (Telecommunications, Media and Entertainment) organizations who require the ability to collect, create and manage a broad range of rich media assets, and deliver them across multiple channels and Web-enabled devices.

GlobalSpec

GlobalSpec offers  online advertising programs for B2B companies targeting the engineering, technical and industrial communities.

Millennial Media

Millennial Media is a mobile advertising network.

Video Snacking

Refers to viewing sessions of short-form online videos. Viewing sessions are most likely to occur throughout the day as a break from work or as entertainment. 

Video snacking peaks at midday during workers’ lunch hours.

Longer viewing sessions of long-form videos occur primarily in the evening.

Source:
New York Times 1/5/08

Rich Media

A general term used to refer to digital media formats that provide an enhanced, more engaging experience for the user, e.g. live video, music, games, etc. 

Rich media is delivered, streamed and stored via Content Distribution Networks, via high speed fiber and computer systems.