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Video: "Flash Mob-esque" Spot Promotes New Dell Streak Hybrid Smartphone/Tablet

March 5, 2011 by anne

"Ogilvy PR Worldwide Japan introduces the Dell Streak hybrid smartphone/tablet via this flash mob-esque TV spot."  Worth watching.

Source: MediaBistro.com

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Brand News: British Airways, Nokia, Microsoft

February 27, 2011 by anne

 A British Airways passenger who was afflicted with bed bugs during an overseas flight, “was so furious about the way staff dealt with her complaint that she set up a website with photo proof of her experience.” Daily Mail 2/25/11
 
Nokia’s decision to utilize Microsoft’s Windows Phone as their primary platform will help Microsoft to achieve scale and provide Nokia with differentiation in the competitive mobile phone market. But most new phones won’t hit the market until 2012. Forrester Blogs 2/14/11. Currently the dominant mobile platforms are iPhone, Android and Blackberry.
 
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Trends - Holiday Shopping By Mobile, US Media Factsheet, Android OS Popularity

January 15, 2011 by anne

Holiday Shopping By Mobile
Thirty three percent of users visiting online retailers over the holiday period also accessed e-commerce sites through mobile devices, versus 24% in 2009 says a ForeSee Results survey. Eleven percent of shoppers reported made a purchase from their phones this holiday season, compared with two percent in 2009. Clickz.com 1/10/11

 US Media Factsheet
Nielsen has released Factsheet: The U.S. Media Universe. Included in the report:
 
  • Average Number of TVs per U.S. Household: 2.5
  • Percentage of Americans with 4 or more TVs: 31%
  • Number of Mobile Phone Users (13+): 228M
  • Percentage of U.S. Mobile Subscribers with Smartphones: 31%
  • Number of mobile phone web users: 83.2M

 For the full report, visit Factsheet: The U.S. Media Universe, Nielsenwire, 1/5/11

Android OS Popularity
According to The Nielsen Company, the popularity of the Android OS among those who purchased a smartphone in the last six months (40%) makes it the leading OS among recent acquirers, but when it comes to overall consumer market share, Android OS (25.8%) is still behind Apple iOS (28.6%). RIM Backberry share (26.1%) is within the margin of error of both Apple iOS and Android. Nielsenwire 1/3/11
 
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Operating Platform

See Operating System.

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Smartphone Credit Cards: Are U.S. Consumers Ready to Trade In Their Plastic?

September 19, 2010 by anne

AT&T and Verizon -- are on the brink of a major pilot project to test the use of smartphones as credit cards in up to four cities. Knowledge@Wharton 9/15/10

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Study: The Rise of Apps Culture

September 19, 2010 by anne

35% of U.S. adults have software applications or “apps” on their phones, yet only 24% of adults use those apps. Many adults who have apps on their phones, particularly older adults, do not use them, and 11% of cell owners are not sure if their phone is equipped with apps. But an apps culture is emerging among some cell phone users, particularly men and young adults. This 46 page report from the Pew Internet & American Life Project and Nielsen examines the current apps market.

Pew Research Center's Internet & American Life Project 9/14/10

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Mobile App Ads To Soar To $8B By 2015

September 19, 2010 by anne

Currently one in every five computing devices can receive mobile app advertising, but number will triple to three in five devices by 2015. MediaPost Publications 09/20/2010

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African-Americans, Women and Southerners Talk and Text The Most Says Nielsen

August 29, 2010 by anne

Nielsen Wire reports that, in the U.S., African-Americans use the most voice minutes, on average more than 1300 minutes per month, followed by Hispanics who average 826 minutes a month. Hispanics send the most texts, about 780 per month. Nielsen Wire 8/24/10

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Physical World Hyperlink

 

See Hardlink

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Hardlink

The act of linking from physical world objects, such as when a user with a camera phone equipped with the correct reader application, scans the image of a QR Code in magazines, on signs, buses, business cards, to display text, contact information, connect to a wireless network, or open a web page in the phone's browser.

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