Category: media
Microsoft (MSFT), Sephora, NASCAR and Comcast (CMCSA) are using Twitter as a component in sweepstakes promotions to boost buzz about their brands. Adweek 11/22/09
Complaints over ads from competitors filed with the National Advertising Division of the Council of Better Business Bureaus, the industry’s main self-regulatory program for national ads, will set a record in 2009. Combatants include Pantene vs Dove, Science Diet vs. Iams, AT&T(ATT) vs. Verizon Wireless (VZ) and Campbell Soup vs. Progresso. New York Times 11/22/09
Mega media brand Oprah Winfrey is ending her talk show in 2011 after 25 years on the air to launch OWN, the Oprah Winfrey Network. Adweek 11/20/09
eBay (EBAY) will sponsor free wireless Internet on Delta (DAL) flights during the holiday travel period Nov. 24 through Nov. 30 to promote eBay’s “Holideals.” Clickz 11/18/09
Intel (INTC) hopes to strengthen the connection between it’s brand and consumers through a new website they’ve launched called LifeScoop. The site is designed to appeal to consumers interested in technology “but aren’t hard-core geeks.” Brandweek 11/14/09
Hundreds of “older, poorly perfoming” Holiday Inn hotels in North America could lose the right to call themselves a Holiday Inn if the franchisees don’t meet franchisor Intercontinental Hotel Group's (IHG) quality specs and undertake extensive renovations. Wall Street Journal 11/13/09. Requires subscription.
McDonald’s Corp. (MCD) plans to open about 1,000 new restaurants, remodel 2,300 existing ones around the world next year, and is experimenting with new technology to prepare for a global economic recovery. Wall Street Journal 11/13/09. Requires subscription.
The American Family Association is calling on consumers to boycott Gap Inc. (GPS) and its brands, which include Gap, Old Navy and Banana Republic, this holiday season because the retailer's ads downplay the word "Christmas." Brandweek 11/13/09
Burger King franchisees are suing the company, alleging that Burger King Corp (BKC). doesn't have the right to set "maximum prices" for certain menu items. The lawsuit was spurred by the double-cheeseburger promotion that franchisees fought against saying it causes them to lose money. Advertising Age 11/12/09
Miracle Whip bought every ad slot on The Colbert Report on November 12th, and announced the buy “in newspapers warning Colbert that his commercial breaks would expose his viewers to “hardcore Miracle Whip attitude.” The Miracle Whip ad roadblock was in response to a parody of a Miracle Whip ad that Colbert ran on his show in October. MediaFreak 11/12/09
Ashley Furniture sponsors live-streamed birth on MomsLikeMe.com, a one-year-old site owned by newspaper publisher Gannett. The company had a featured banner running during event which was seen by 3,600 people watching the live stream, and an additional 148,600 unique visitors who downloaded the video during the next 72 hours. ClickZ Network 11/11/09
Breaking with other airline sites, Continental Airlines (CAL) plans to sell advertising on their website, saying their 10 million monthly unique users are in a trip-planning frame of mind, creating “an extremely conducive atmosphere for advertisers."Brandweek 11/11/09
“Chik-Fil-A's giveaways, stunts -- and well-played grass-roots strategy -- succeed without big marketing push.” The company’s “back-to-basics strategy” combined with heavy word of mouth and community outreach has resulted a 10% increase in system wide sales year to date, “even as competitors with bigger ad budgets struggle with how much food they can offer for a dollar.” AdAge 7/9/09
“
Johnson & Johnson's quick reaction to the Food and Drug Administration advisory panel recommendation for limits on acetaminophen, the generic name for
Tylenol and some rival medications, furthered the company's reputation for savvy crisis management. But the going is likely to get tougher in the months ahead.
Wall Street Journal 7/9/09
“
General Mills Inc.’s
Betty Crocker brand is carving out a niche in gluten-free food after realizing it could reach eager customers without costly ad campaigns.”
Wall Street Journal 7/2/09
Ritz Camera Centers Inc. says it no longer has enough capital to continue operations and will try to sell its roughly 400 stores.
Columbus Business First 7/9/09
Univisión seemed like a gold mine three years ago; since then the advertising industry has shrunk and they’re mired in a costly legal battle with their primary programming partner.
Miami Herald 7/9/09 via
MultiCultClassics
Panda Express has launched its Wok Smart concept to educate guests about the wide variety of healthy eating options available on their menu. Wok Smart identifies the 18 sides, entrees and appetizers that are 250 calories or less per serving. Each of Panda Express' 1263 units nationwide will feature the Wok Smart™ symbol on menu slats alongside the entrees, nutritional brochures and on the website.
Panda Express 7/9/2009
The
Mini, as in the car that was produced by the British Motor Corporation(BMC) from 1959 to 2000, celebrated its 50
th birthday this past weekend.
BMW is the current owner of the brand which is now spelled in all caps as in
MINI.
Ads of the World, 7/9/2009,
Wikipedia
Despite some anecdotal reports of a surge in drinking accompanying the economic recession, the percentage of U.S. adults who consume alcohol is fairly steady at 64%, and there has been little change in self-reported drinking volume. Gallup 6/29/09
A Nielsen report on the “myths and realities of
teen media trends debunks the notion that American teens are “too busy texting, Twittering or LOL-ing to be engaged with traditional media." One example: Teens are watching “more TV than ever, up 6% over the past five years in the U.S.” Free download of research available:
How Teens Use Media June 2009.
“Twenty-two percent of Americans have a great deal or quite a lot of confidence in banks, down from 32% who said the same at this time last year.” Gallup 6/24/09. This may provide an opportunity for small banks say some marketing experts.
BET is launching a new network; Centric will target an “affluent, trendsetting black audience” and will debut in October. AdAge 4/23/09
Co-founders Chris DeWolfe and Tom Anderson are leaving MySpace, prior to the expiration of his contract. “The decision suggests News Corp.'s growing dissatisfaction with the company that it acquired for $580 million but that is now losing ground to rival Facebook, which has been making rapid gains in users, even in the U.S., where MySpace has dominated.” LATimes 4/23/09
Following its launch of Scott Naturals, the first eco-friendly line of toilet paper, paper towels and napkins from a major packaged-goods player (Marcal and Seventh Generation already have Earth-friendly rolls) Kimberly-Clark (KMB) has introduced Huggies Pure & Natural diapers. BrandFreak 4/17/09
During New York Rangers hockey games Subway has been running ads superimposed on the glass boards behind each goal and the team benches. Calling them ugly and distracting, some New York Rangers fans are calling for the network to remove the ads. The photo to the left of this post is a screen shot from a YouTube clip of the April 7 Rangers game. BrandFreak 4/13/09
Despite the inexpensive pricing, marketers are finding that brand advertising on social networking sites isn’t a great deal because it’s either resented or ignored. Turns out that “members of social networks want to spend time with friends, not brands.” New York Times 12/13/08
Concerned about getting the best results for their money in a tight economy, some marketers plan to reduce online display advertising in favor of more immediate results, such as PPC or search. However, the results of a study conducted by SpecificMedia indicates display advertising may help to boost search advertising results by making it more likely that consumers will search by brand and segment terms such as “BMW”and “635CSi.” Marketing Charts 12/08/08
Mobile advertising reaches coveted affluent and young audiences, is measurable, and relatively inexpensive but spending is not expected to grow much in 2009 because it is still in the experimental stages. Adweek 12/01/08
The recessionary climate has increased the number of Fortune 500 firms seeking to barter goods, services and underperforming assets, such as real estate leases on closed stores, for ads. Adweek, 12/01/08
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The Wall Street Journal’s expanded general news coverage and new lifestyle magazine are attracting wealthy consumers and enabling them to increase retailer advertising at The New York Time’s expense says Bloomberg.com. Both the WSJ and The Times are competing for luxury market advertising, expected to shrink next year by 7% to $150 billion. Bloomberg.com 11/21/08.
Nielsen Media Research plans to measure radio audiences in 50 small and medium markets for Cumulus Radio, but has their sights set on challenging market leader Arbitron for the entire market. The endeavor has raised questions about the need for a second radio ratings source, a diary-based system that doesn’t capture all audio channels on line or on satellite, versus an electronic one that provides more “granular data.” Mediaweek 11/24/08.
RadioAds.com, a bare bones website that provides radio listeners with info from ads they hear on the radio, launches Nov. 27. The service is free to advertisers who register, and will be accessible from computer Web browsers and Web-enabled mobile devices. BtoB Magazine, 11/21/08.
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So says Nielsen, based on findings which compared video and TV usage across the ‘three screens’ – television, internet and mobile devices.
As of May 2008, the average American watched 127 hours, 15 minutes of TV per month a 4% increase from May, 2007, while also spending 9% more time on the Internet (26 hours, 26 minutes per month.)
A small but growing number of Internet and mobile phone users are watching video online (2 hrs, 19 min per month) and on their cell phones (3 hrs, 15 min per month.) And the short-term effect of DVRs has been minimal; although ‘timeshifted’ TV viewing has increased, the average user spends 5 hours 50 minutes on timeshifted TV per month, up from 3 hours 44 minutes from last year, representing less than 5% of total viewing.
One of the most interesting findings was that “while the number of mobile video users is relatively small at about 4 million, the video usage these early adopters report is impressive, perhaps due to 'always available' mobile devices. It is an early indicator of how this technology is becoming more commonplace among mobile users.”
|
Time Spent in Hours: Minutes per Month - May 2008
|
|
|
K2-11
|
T12-17
|
A18-24
|
A25-34
|
A35-44
|
A45-54
|
A55-64
|
A65+
|
On Traditional TV*
|
87:00
|
89:09
|
103:27
|
118:59
|
124:01
|
145:03
|
159:59
|
177:50
|
Watching Timeshifted TV*
|
4:16
|
3:36
|
3:55
|
9:28
|
8:13
|
6:46
|
5:49
|
2:57
|
Using the Internet**
|
4:58
|
12:01
|
12:18
|
29:00
|
38:47
|
33:52
|
34:44
|
26:01
|
Watching Video Online**
|
1:30
|
1:45
|
3:41
|
3:22
|
2:48
|
2:03
|
1:33
|
1:12
|
Mobile Video Subscribers Watching Video on a Mobile Phone^
|
n/a^^
|
05:25^^
|
3:02
|
3:36
|
2:53
|
2:53
|
2:10
|
n/a°
|
For a copy of Nielsen’s Three Screen Report, visit http://www.nielsen.com/pdf/3_Screen_Report_May08_FINAL.pdf.
Source: The Nielsen Company
* TV includes live viewing plus any playback viewing; Timeshifted TV is playback primarily on a DVR but
including playback on services like Start Over as well as playback from a DVD recorder.
** Internet figures are from home and work. Hours:minutes are based on the universe of persons who
watch online video.
^ Survey results reported in April 2008, this is a Q1 2008 estimate of only those mobile subscribers that
subscribe to and use video on their mobile phone, over the past 30 days.
^^ Nielsen Mobile’s survey reports mobile video usage for those users 13 and older. Thus, 12-17 is
T13-17 for all mobile data.
° A65+ base size too small to report mobile video hours:minutes
Duplication is a media term that describes the number or percentage of users that two more more mediums have in common.
It's important to understand the level of 'overlap' between two or more mediums to get an accurate count of the number of unique visitors, readers, viewers or listeners that are actually reached.
Stands for 'Authorization to Buy.'
A form used in media to gain client approval to place a media buy.
