Created in Excel, our marketing calendar template provides an easy-to-use format for planning and displaying an integrated marketing plan on a weekly, monthly, quarterly and annual basis.
Sample sections for marketing tactics, activities and events, including digital advertising, social media, email, print, TV, radio, sales promos, research, and public relations are included to help spur thinking. Easily replace the sections with your own by typing over or deleting them.
Weeks begin on Mondays. A sample month is included to show you how to fill in the template.
Durable goods are products that last over many uses, over a period of years, and include shoes, apparel, appliances, tools, cars, furniture, etc. They typically have higher margins and often require more personal selling and service.
CPGs (Consumer Packaged Goods) are products that are purchased frequently and consumed, or used up, over a period of days, weeks or months. Examples of consumer packaged goods include food and beverages, alcohol, soft drinks, household cleaning products, tobacco, health & beauty aids, etc. CPGs typically have low margins and high volumes/turnover, and are advertised heavily.
Examples of CPG companies include: The Coca-Cola Company, Johnson & Johnson, Unilever, Procter & Gamble, Kraft, Kellogg, Miller Brewing Company, and Conagra.