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Free 2011 Marketing Budget Template - Download Now

Brandeo offers you a free, easy-to-use Excel marketing budget template to help you plan and track your 2011 marketing expenses.

After you complete your marketing plan, add up projected expenses for each week. (Weeks begin on Mondays.)
Replace the budget categories at the top of the template with categories you specify.
Regularly enter your actual expenses. The budget template will automatically calculate your projected versus actual marketing spending on a weekly, monthly, quarterly and annual basis.
NOTE: Make entries in white cells only; color cells contain formulas.
To Download: Click 'attachment' below.
NEW! 2012 Marketing Budget Template now available for free download.
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Free 2011 Marketing Calendar Template - Download Now

 UPDATE: FREE 2012 Marketing Calendar Template Now Available. Download here

Here’s our popular, free, Brandeo Marketing Calendar Template, updated for 2011.

Created in Excel, our marketing calendar template provides an easy-to-use format for planning and displaying an integrated marketing plan on a weekly, monthly, quarterly and annual basis.

Sample sections for marketing tactics, activities and events, including digital advertising, social media, email, print, TV, radio, sales promos, research, and public relations are included to help spur thinking. Easily replace the sections with your own by typing over or deleting them.
Weeks begin on Mondays. A sample month is included to show you how to fill in the template.

To Download: Click on the attachment below.

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Durable Goods

Durable goods are products that last over many uses, over a period of years, and include shoes, apparel, appliances, tools, cars, furniture, etc. They typically have higher margins and often require more personal selling and service.

Related:
See CPG
 
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FMCG

Fast Moving Consumer Good. See CPG

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CPG

CPGs (Consumer Packaged Goods) are products that are purchased frequently and consumed, or used up, over a period of days, weeks or months. Examples of consumer packaged goods include food and beverages, alcohol, soft drinks, household cleaning products, tobacco, health & beauty aids, etc. CPGs typically have low margins and high volumes/turnover, and are advertised heavily. 

Examples of CPG companies include: The Coca-Cola Company, Johnson & Johnson, Unilever, Procter & Gamble, Kraft, Kellogg, Miller Brewing Company, and Conagra.

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Customer Referral Programs Find New Favor With Marketers

August 31, 2010 by anne

Customer referral programs are an effective way to attract high quality customers in a range of industries.Knowledge@Wharton 7/21/2010

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Video: Where Will Happiness Strike Next? Only Coca-Cola Knows

August 29, 2010 by anne

Your brand may not have the marketing budget of The Coca-Cola Company, but you can still find opportunities to surprise and delight your customers.

This video isn't new but it makes me smile every time I view it. Guaranteed to make you smile too.

 

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BDM

Stands for 'business decision maker.'

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SMB

Stands for 'small business.'

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