Category: families
Mattel (MAT) has released a Barbie doll with tattoos on her neck and shoulders, and wearing leopard print leggings, pink pleather mini skirt, sparkly silver shoes and a black top with heart and crossbones logo. Some parents have protested the doll could encourage children to disfigure themselves. Christian Science Monitor 10/20/11
McDonald’s Corp. (MCD) delivered appetizing third quarter overall sales growth of 5%, while spin off Chipotle Mexican Grill (CMG) served up a tasty third-quarter profit jump of 25% versus a year ago. MarketWatch 10/21/11
Brand name references to alcohol in rap, R&B and hip hop music may constitute a form of advertising, and could contribute to early use and substance abuse among adolescents, say University of Pittsburgh researchers. Addiction Journal 10/20/11 via Name Wire 10/21/11
Urban Outfitters (URBN) has removed the word "Navajo" from product names on its website in the wake of criticism from the Navajo Nation government, bloggers and others, who viewed the usage as disrespectful and a trademark violation. Critics found the use of the Navajo name on products including a flask and ‘hipster panty’ to be particularly offensive but the company initially defended the product names stating, in part, “…like many other fashion brands, we interpret trends and will continue to do so for years to come…” The Associated Press10/20/11
Shares of Crocs Inc.(CROX) lost almost 40% of their value after the shoe maker lowered its third-quarter profit and sales forecast – even though they still project a sales gain of 27%. MarketWatch 10/18/11
Coca-Cola (KO) is still the world’s most valuable brand, according to Interbrand. Download report here.
The Liz Claiborne brand has been sold to JCPenney (JCP). Liz Claiborne Inc. (LIZ), the owner of remaining brands Kate Spade, Lucky Brands, and Juicy Couture, has 12 months to find a new name. Name Wire 10/13/11
More proof that social networking isn’t just for the young; a new survey from Arbitron and Edison Research says 51% of 35 to 44 year olds have personal profile pages compared to 78% of 18-24 year olds. Also, for the first time in the survey’s history, the majority of Americans (42%) chose the Internet as "most essential" to their lives versus television (37%). MediaPost 4/9/10
Worth a Look:
White paper from JWT and Advertising Age shares insights from proprietary research on Moms 18-44 and how marketers can better target them. November 2009.
CVS (CVS) one of the nation’s largest pharmacy chains, has forged a partnership with Google (GOOG) that enables their customers to import their full prescription history into Google Health, which was launched in May, 2008. Longs Drugs and Walgreens (WAG) also offer customers the ability to import their prescription histories to Google Health. Techcrunch 4/6/09
Dominos (DPZ) franchisees were hit with 11,000 orders on March 30 as part of a ‘mistaken’ free medium-pie promotion that didn't exist. Huh? Supposedly, Dominos agency Crispin Porter + Bogusky devised the online promotion in December using the password "bailout.” The promo was not approved, but no one disabled the code. Last week, a consumer ‘randomly’ typed in the word and triggered the free coupon. AdFreak 4/3/09
Disney (DIS) Online has added to its family-oriented websites with the purchase of the North American properties of Kaboose, Inc. (KAB.TO) for $18 million. Sites included in the deal are AmazingMoms.com, Parentzone.com, FunSchool.com, Zeeks.com, and Kaboose.com. Clickz 4/3/09
Subscribe to Brandeo’s free weekly newsletter or RSS feed
More women who are “well educated and trained for career tracks” have opted to stay home, according to a recent CNN article. More than 10 percent of SAHWs who were interviewed in one recent study were also childless. And with the rising cost of gas, food, and other living expenses, stay-at-home wives may be the latest “status symbol,” says Daniel Buccino, a Johns Hopkins University School of Medicine clinical social worker and psychotherapist.
But SAHWs are not home eating bon bons all day; many regard homemaking as an important responsibility that frees the husband from ‘honey do’ lists and allows the couple to have more quality time together. They also devote time to volunteer work, and pursue hobbies.
Subscribe to Brandeo’s free weekly newsletter or RSS feed
iParenting Media offers several media channels targeted to parents and parents-to-be: online, print and broadcast.
Online, iParenting.com is a network of more than 40 Web sites devoted to the entire family lifecycle – from preconception through the teenage years.
Accompanying the English Web sites are 11 Spanish parenting Web sites at iParentingEspanol.com.
The company publishes national newsstand magazine, Family Energy: Your Guide to Raising Healthy Kids, as well as five other national newsstand magazines: Pregnancy magazine, Baby Years magazine, Women’s Health & Fitness magazine, European Homes & Gardens magazine and The Buyer’s Guide magazine.
Dizzywood is story-driven virtual world for kids.
Kindo is a social network and community that lets users build their own family trees online, share it with the rest of their family and learn more about who they are, theirr ancestors and family history.
Via Techcrunch
Phanfare is an online photo and video sharing social network for families.
