Kraft is launching a new campaign that “centers on the moments of exultation moms and children alike derive from eating the cookie, that will replace its eight-year-old “Cookie Guys” campaign. The new tagline: “There’s a lotta joy in Chips Ahoy!” Brandweek 5/23/10
7-Eleven is launching a six week promotion, beginning June 1, with Zynga, a maker of social games, to offer FarmVille, Mafia Wars ad YoVille-branded items on Slurpee and Big Gulp cups, bottled water, signature ice cream and more in its 7,000 stores. Techcrunch 5/23/10
Burger King is offering bone-in pork ribs for a limited time, priced at $7.19 for an eight-piece meal, in an attempt to wean customers off the heavily discounted budget deals that have become common among many quick serve brands. Brandweek 5/21/10
The Procter & Gamble Company (P&G) has launched eStore, an online shopping site featuring P&G brands including Tide, Pampers, Olay, CoverGirl, Swiffer and Febreze. The main function of the new site, which is owned and operated by PFSweb, is to “act as a ‘living learning lab’ for developing e-commerce innovation to win with shoppers.” The eStore offers a single flat rate for standard shipping of $5, regardless of quantity or product size. The Procter & Gamble Company 5/20/2010 via Techcrunch
“Teen apparel chain Abercrombie & Fitch has suffered after refusing to cut prices, yet it resists big discounts. The retailer hopes to win back customers by emphasizing edgier fashions.” LATimes 8/15/09
Target, which had outsourced much of its e-commerce technology and fulfillment services to Seattle-based Amazon.com (NASDAQ: AMZN), will launch and manage its own Target.com platform beginning with the holiday season in 2011. Atlanta Business Chronicle 8/7/09
Nissan Motor Co.'s environmentally friendly electric automobile, the Leaf, will go on sale in Japan, the U.S. and Europe next year. Designed to avoid a “stereotypical futuristic design,” the blue hatchback has a sporty design and a recharging opening in the front. Huffingtonpost.com 8/3/09
Apple reportedly offered a refund to the family of a child whose iPod music player exploded after being dropped, only if they would sign an agreement that threatened legal action if they ever disclosed what had happened. The Times 8/3/09
Fewer consumers expect to reduce their spending on back-to-school items compared to last year, although economic concerns will continue to weigh on their shopping plans, according to a survey by Deloitte.
Among those surveyed, 64 percent said they plan to spend less on back-to-school items, compared with 71 percent in 2008. Four in 10 (43 percent) say they will cut back their spending by more than $100, down from nearly five out of 10 (48 percent) last year.Read more
First, tech blog, Gizmodo wrote a post of the seven types of Best Buy employees (i.e., caricatures) customers are most likely to encounter in-store. Then Best Buy (BEST) responded with their caricature of a Gizmodo blogger. Then Gizmodo responded to the caricature. The Blog Herald 7/12/09
(BK) franchisees voted against a four month drop in the price of their double cheeseburger to $1, and were immediately asked by BK to cast their votes to drop the price to $1, albeit for a shorter period of time. The BK CMO also promised less offensive but still edgy advertising. Company sales have reportedly been down since late first quarter 2009. Advertising Age 7/10/09
(BEST) and Tivo
(TIVO) have signed an agreement that calls for Best Buy to increase marketing spending with Tivo, and may lead to growth of the Tivo platform through Tivo integration in Best Buy products and other joint initiatives. Clickz 7/10/2009
(DPZ) is placing logos on sidewalks in Los Angeles, Philadelphia and New York to promote their American Legends pizza. The logos are created in the grime of the sidewalk by using a stencil and high pressure water. Adweek 7/10/09
The Hershey Company
(HSY) is closing their catalog and web business
effective July 31, 2009 because the ecommerce business model costs too much compared to traditional retail sales. Philly.com 7/2/09
Oscar G. Mayer, the chairman of the meat processing company that bears his name, and the grandson of the founder of Oscar Mayer Foods, has died at the age of 95. Did you know there was a Oscar Mayer person? Huffingtonpost 7/8/09
has asked franchisees to consider temporarily dropping the price of their double cheeseburger to $1, a move likely aimed at igniting a burger battle with McDonald's Corp.” Chicago Tribune 7/8/09
Delta Air Lines Inc
. plans to form an alliance with Virgin Blue Airlines Group that will broaden both carriers’ capabilities between the United States and Australia. Atlanta Business Chronicle 7/8/09
has launched an online boutique called Christmas Lane at sears.com and kmart.com and has set up Christmas décor shops at 372 Sears stores. Usually the retailer waits until Nov.1 to unveil holiday merchandise. Chicago Tribune 7/8/09
The founders of Hotels.com
have announced the launch of Getaroom.com
, a new online hotel booking site. Bob Diener and David Litman, founded hotels.com and sold it in 2003. Dallas Business Journal 7/8/09
Co. (SMG) will shut its 56-store Smith & Hawken chain by the end of the year. “The combination of a weak economy and the lack of scale proved too great to overcome.” Columbus Business First 7/8/09
Data storage giant EMC Corp
. (EMC) is purchasing Data Domain
(DDUP), a provider of deduplication storage for disk backup, archiving and disaster recovery with a $2.1 billion all-cash offer, according to a regulatory filing Wednesday. Boston Business Journal 7/8/09
Wharton faculty and consumer analysts predict that luxury retailers will take a hit this holiday season, unlike past downturns when they were largely immune. While all consumers are suffering, even affluent individuals are anxious about the effect sharp decreases in short-term portfolios will have on their retirement and lifestyle.
Subscribe to Brandeo’s free weekly newsletter or RSS feed
ROBO was a term coined by Yahoo to describe those shoppers who ‘research online buy offline,’ a phenomenon increasingly documented by marketers who want to understand how to balance online and offline advertising.
Increasingly, the term “Precision Shoppers,” is being used instead of ROBO to describe these online consumers who utilize online information resources to “ discover and evaluate products, compare them and find where they can be purchased."
So, what does this mean to retail marketers and business owners?
If you’re not utilizing your online channel to promote offline as well as online sales, says eMarketer, you’re missing a sizable revenue opportunity. Now is the time, if you haven’t already done so, to begin incorporating cross-channel strategies into your marketing mix.
"Unique Audience" is the total number of visitors who visit a website or use an application at least once in a given period. Multiple visits to the website or application within the same time frame are only counted once.
Unique Audience helps provide a picture of the reach of a particular website, whereas 'visits' help provide a picture of frequency and engagement.
Also referred to as "Unique Visitors."
Source: Nielsen/Net Ratings, Hitwise
Bazaarvoice utilizes consumer-generated content to drive customer loyalty and multi-channel sales. Solutions include products to enable customers to rate and review products, ask and answer questions, and share personal experiences to build an online community, establish brand loyalty, and increase buyer confidence.
They also include solutions to enable brands to capture, publish and syndicate consumer-generated product reviews.