Category: directories - print, online

1-800-FREE411

1-800-FREE411 is free nationwide directory assistance available from any phone (cellphone minutes apply.) The service is also available online at Free411.com

Sponsors cover the service cost by playing :15 advertising messages based on your search request prior to users receiving the number they requested.

directories

directories

Multimedia

1. Media and content that uses a combination of different content forms. The term can be used as a noun (a medium with multiple content forms) or as an adjective describing a medium as having multiple content forms. The term is used in contrast to media which only use traditional forms of printed or hand-produced material. Multimedia includes a combination of text, audio, still images, animation, video, and interactivity content forms. Source: Wikipedia
2.  The term multimedia also refers to companies who offer advertising programs across a wide range of media, from websites, mobile, blogs & iptv, to newspaper, magazines, cable, television and radio.

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print & classified advertising

print - magazines, newspapers

classifieds

Universal Directory Advertising Code (UDAC)

Abbreviations used to represent the various sizes of advertising units available in a directory. 

Metered Ad Testing

A method of tracking the number of calls generated by publishing a telephone number unique to a specific Yellow Pages ad unit.

See remote call forwarding.

Remote Call Forwarding (RCF)

Network technology that automatically forwards an incoming call from one telephone number to another.

RCF can be used in a metered-ad test to determine advertising effectiveness.

Certified Marketing Representative (CMR)

A specialized Yellow Pages advertising agency that assists national and regional customers in placing Yellow Pages advertising.

Canvass

Most print/telephone directories (e.g., The Real Yellow Pages, Super Pages, Yellow Book, etc.) are published on an annual basis.

Directory companies establish a specific time frame for each directory during the year during which sales representatives negotiate advertising for all customers contained in the directory.

In-Column Ad

A print ad unit that is placed alphabetically within a column, without regard to size.