Category: directories - print, online
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- Media and content that uses a combination of different content forms. The term can be used as a noun (a medium with multiple content forms) or as an adjective describing a medium as having multiple content forms. The term is used in contrast to media which only use traditional forms of printed or hand-produced material. Multimedia includes a combination of text, audio, still images, animation, video, and interactivity content forms. Source: Wikipedia
- The term multimedia also refers to companies who offer advertising programs across a wide range of media, from websites, mobile, blogs & iptv, to newspaper, magazines, cable, television and radio.
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print - magazines, newspapers
Abbreviations used to represent the various sizes of advertising units available in a directory.
A method of tracking the number of calls generated by publishing a telephone number unique to a specific Yellow Pages ad unit.
See remote call forwarding.
Network technology that automatically forwards an incoming call from one telephone number to another.
RCF can be used in a metered-ad test to determine advertising effectiveness.
A specialized Yellow Pages advertising agency that assists national and regional customers in placing Yellow Pages advertising.
Most print/telephone directories (e.g., The Real Yellow Pages, Super Pages, Yellow Book, etc.) are published on an annual basis.
Directory companies establish a specific time frame for each directory during the year during which sales representatives negotiate advertising for all customers contained in the directory.
A print ad unit that is placed alphabetically within a column, without regard to size.