Category: cable, television
Microsoft's Bing has apologized for its #SupportJapan tweet promising to donate $1 for every retweet of its pledge to donate up to $100,000 to Japan earthquake relief efforts. Critics say the fundraiser was exploitive, while defenders derided critics for doing nothing to help relief efforts. Clickz 3/12/11
Nissan, Honda and Toyota say despite the impact of the earthquake they will be back online by next week. Toyota closed three factories and Honda Motor company suspended production which could affect exports of the Toyota's Yaris sedan and Scion cars and the Honda Fit car. MediaPost 3/12/11
After a devastating earthquake and tsunami hit Japan, Google launched its person finder application, which helps victims of natural disasters share and access information about loved ones. Inc. 3/11/11
In what was deemedTwittersteria, multiple Twitterers retweeted false reports that a CNN anchor giggled and made Godzilla jokes as the Japan earthquake and tusnami was being reported. Advertising Age 3/11/11
Walmart is testing a small-store rollout, testing three different formats -- rebranding its Neighborhood Market to Walmart Market, an even smaller format called Walmart Express, and Walmart on Campus, which is smaller still. The concepts are being tested in “urban and rural markets, with and without pharmacy, with and without fresh foods.” MediaPost.com 3/10/11
Facebook is working on a mobile phone to counter the increasing power of the iPhone and Android platforms and the long term competitive threat to its apps. The company wants to integrate deeply into the contacts list and other core functions of the phone. Techcrunch 9/19/10
A Florida entrepreneur is relaunching the Commodore computer brand. Products include an update of Commodore's once popular C64 model, the former high-end Amiga brand and its AIO (All-in-One) computers in a keyboard.Commodore declared bankruptcy in 1994. BrandFreak 9/17/10
SYMS Corp, owner of Filene's Basement, has unveiled three new stores in Manhattan, Westchester County and Long Island with the mashup name fbSY (pronounced fib-see.) The company says the name makes sense in the age of Twittering and text messaging. Name Wire 9/17/10
As part of a new, externally focused, customer-centric mission to actively promote the local marketing platforms and solutions that local stations have to offer, the 57-year-old Television Bureau of Advertising is replacing its “Serving America’s Television Stations” tagline with “Local Media Marketing Solutions” and rebranding itself as TVB. TVB.org 9/16/10 via NYTimes.com
Ford is running a combined print and mobile campaign for its 2011 Edge crossover in The New York Times that includes 2D barcodes in print ads providing mobile users with access a selection of Times articles on technology and style intended to appeal to tech-savvy prospective Edge buyers. MediaPost 9/16/10
The Corn Refiners Association (CRA), the makers of high fructose corn syrup (HFCS), has asked the FDA to rename their product "corn sugar.” The CRA says HFCS is no worse for consumers than other sugars, but has been linked to obesity. Name Wire 9/15/10
Oprah Winfrey topped her 2004 Pontiac car giveaway by giving the 300 members of her 9/13 studio audience on an eight-day, all-expenses-paid trip to Sydney, Australia, in December. Oprah is promoting her premiere week, her 25th and “farewell season.” NYTimes.com 9/13/10
Walmart (WMT) has launched Walmart Family Mobile powered by T-Mobile, a new brand of post-paid cell phone service that offers monthly post-paid plans without a contract or multi-year commitment. It will be sold in nearly 2,500 Walmart stores. Marketwatch 9/13/10
The Television Bureau of Advertising is the not-for-profit trade association of America's broadcast television industry. Its members include television broadcast groups, advertising sales reps, syndicators, international broadcasters, associate members and over 600 individual television stations. TVB promotes the benefits of local broadcast television platforms to the advertising community and in doing so works to develop advertising dollars for U.S. Spot Television. TVB provides a diverse variety of tools and resources, including this website, to support its Members and to help advertisers make the best use of local television.
A TV show "jumps the shark" when its spins off into absurd story lines, unlikely characterizations, or employs different actors, writers or producers, in a desperate effort to revive declining viewership.
The phrase was inspired by a three-part Happy Days special in 1977 in which Fonzie jumped over a shark pen on water skis, seen by fans as the specific moment the show started its decline.
Source: A Brief History of Sweeps Week - TIME 10/29/09
The periods of the year during which Nielsen Media Research conducts its regular survey of TV viewing habits.TV networks schedule their most attention-getting and engaging programming during these periods to boost Nielsen ratings, which are then used to set local advertising rates. (National rates are set separately, based on year-round data.)
Although referred to as sweeps week, sweeps actually occurs over a four week time frame.
According to A Brief History of Sweeps Week, the name “sweeps” came about because Nielsen used to mail TV ratings diaries to selected households across the country, asking them to record everything they watched for a week. “To keep the task of receiving and recording thousands of diaries from the sample households orderly, they started a ‘ sweep,’ starting on the East Coast and moving West across the country.” These days technology enables Nielsen to survey each market continuously for the entire four weeks. A Brief History of Sweeps Week - TIME 10/29/09
A broadcast and cable industry term that refers to sales of commercial broadcast and cable time during the season itself, closer to the actual air date.
Commercial time that is sold in advance of the coming season is known as the upfront market.
Subscribe to Brandeo’s free weekly newsletter or RSS feed
A broadcast and cable industry term that refers to sales of commercial broadcast and cable time made in advance of the coming season. Upfront selling season begins in mid-May.
Commercial time that is not sold during the upfront market is sold during the season in what is known as the scatter market.
Subscribe to Brandeo’s free weekly newsletter or RSS feed
Staples has incorporated Twitter into their customer communications, establishing a “Tweet Team” of 20 reps and giveaway promotions for technology products like netbooks, to grow their follower base to 32,200 in about a year. Clickz.com 5/6/10 Image from twitter.com/staplestweets.
Google, The WPP Group, Motorola and venture capital firms are investing in Invidi Technologies. Invidi Technologies says it's the world's only truly addressable targeted television and marketing solution for cable, satellite and IPTV service providers at the headend, household and individual viewer level. NBC and Microsoft teamed up to offer targetable ads last year. Clickz.com 5/5/10
Saturday Night Live, hosted by Betty White, and featuring musical guest Jay-Z, averaged an 8.8 household rating, 21 share in the metered markets, its highest rating since the November 2008 pre-election, according to in-home viewing figures from the 56 local markets metered by Nielsen Media Research.
Seth Meyers tweeted: “Betty White just got a standing O at after party. Never has one been more well-deserved.” Not bad for 88 and a half years old. White’s appearance was due, in part, to a campaign on Facebook promoting the idea. TVbytheNumbers.com 5/9/2010
