Three of Tiger Woods’ sponsors, Nike (NKE), Gatorade and Gillette, have expressed their support in the aftermath of his automobile accident and rumored affair. CNN 11/30/09
The founder and former president and CEO of Jones Soda has founded BoxB, a company that will create nonalcoholic private label beverages for distributors. Owning their own brand eliminates the risk associated with building non-owned brands and then losing the distribution when they become a hit. Brandweek 11/28/09
With Christmas less than five weeks away, Borders (BGP) and Barnes & Noble (BKS) are concerned that the weak economy will depress sales, despite best sellers from Dan Brown, Stephen King and Sarah Palin. wsj.com 11/25/09 May require subscription.
Dress Barn (DBRN) has completed its merger of Tween Brands, owner of the Justice brand that caters to children from the ages of 7 to 14. It will operate as a subsidiary of Dress Barn. Chainstoreage.com 11/25/09
AOL is adopting a new brand identity next month when it spins off from Time Warner (TWX). The triangle is gone, and the uppercase “AOL” is now upper & lower case, punctuated with a period: “Aol.” NYTimes.com 11/22/09 via Media Bistro
Tide has introduced “Stain Brain,” an iPhone app that offers simple solutions on the spot and allows people to share cleaning tips. The move coincided with the launch of Tide’s Stain Release in-wash booster, designed to be added into the regular laundry load to remove a host of stubborn stains. CMDGlobal.com
Just 6% of consumers nationally are considered “Digital Savvy,” but Scarborough Research says this influential group predicts digital behaviors that will become the norm.
The Digital Savvy skew male, more than half (53%) are 34 years of age or younger and they are affluent – 57% have household incomes of $75K or more. They tend to be entrepreneurial, business decision makers, and are active consumers of online weather and news, and frequently listen to and download online TV, video and radio content. Their “on-the-go” lifestyle means they utilize and rely on their cell phones for communication and info much more than the average person and they’re big users of IM.
B-to-B marketers, particularly of computer hardware, software and information technology need to be aware that the Digital Savvy are disproportionately represented among corporate decision-makers.
The Digital Savvy are also above average consumers of luxury automobiles and heavy online spenders. Messaging to this group should reflect diversity since Asians, and US born Hispanics are more likely to be part of this group than the general population. Mobile marketing may be a good way to reach the Digital Savvy since they are avid mobile users.
Source: Understanding the Digital Savvy Consumer, Scarborough Research, May, 2008
Ustream.TV is a social networking community and live interactive video broadcast platform that enables anyone with a camera and an Internet connection to quickly and easily broadcast to a global audience of unlimited size. In less than two minutes, anyone can become a broadcaster by creating their own channel on Ustream or by broadcasting through their own site, empowering them to engage with their audience and further build their brand.
Mogulus is a social networking community and video hosting site that gives users the power to create live, original television programming on their own global broadcasting channel via one simple, easy to use application.
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Justin.tv is a social networking community and video broadcasting platform that enables viewers and broadcasters to interact and exchange ideas in real time through chat and live video. It is a destination site for broadcasting and watching live video online while chatting with friends.
Firebrand provides viewers with the best commercials on tv, the Web and mobile, as well as selected video programming and clips, along with the ability to sort, judge, share and comment on them.
Babelgum a global Internet TV network operated by Babel Networks. They utilize peer-to-peer technology to provide the immersive viewing and high resolution quality of traditional TV with the interactive capabilities of the Internet.
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