Call to Action

'Call to Action' (CTA) describes the action that the advertiser wants the target audience to take upon viewing the advertiser's ad. 

Examples of a call to action might be, "Call 1-800-000-0000 today to get your free sample of XXX and grow a greener lawn instantly."

The most effective calls to action are comprised of the following three elements: 

1. A description of the action that you want the viewer to take, whether its to call a number, click on a link, fill out a form, etc.
2. An explanation of the benefit to the target of taking the action
3. The urgency of responding quickly, i.e., "Call Now," offer expiration, etc.

Every type of ad, whether its an online, TV, radio or outdoor ad should have a call to action.

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