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Home » brands, branding

Brand News: Lay’s, New York Times, Nike, Kellogg, Mercury, British Airways, NBA

June 6, 2010 by anne

Lay's Kettle Cooked potato chip brand is using handcrafted wood billboards to reinforce their "all natural ingredients, crafted with care,” and to launch new flavors Crinkle Cut Spice Rubbed BBQ and Harvest Ranch. BrandFreak 6/4/10

The New York Times wants the Wall Street Journal to stop using the slogan “Not Just Wall Street. Every Street” in its advertisements because it owns the line. The Wall Street Journal says they are within their rights to use the adding “We never intended to run the ad for long. We think we’ve made our point. And to get rise out of you is a special bonus.” PaidContent 6/4/10
 
“Toning shoes” are driving market share gains for Adidas AG’s Reebok unit and Skechers U.S.A. Inc. as Nike’s lead in U.S. women’s athletic footwear shrinks. Nike, the world’s largest athletic shoemaker, says the shoes don’t work, and women thinking of buying toning shoes should buy its Free brand, which simulates barefoot running to strengthen feet and muscles. Bloomberg 6/3/10
 
The Federal Trade Commission has scolded the Kellogg Company for making “dubious claims” that Rice Krispies cereal provides children with health benefits. The company was recently told to stop making similar claims about Frosted Mini-Wheats cereal. The Consumerist 6/3/10
 
”McDonald’s is not releasing or testing a new boneless rib product called “McRibble.” The company says that a supposedly leaked ad for the new product is a hoax. The Consumerist 6/3/10
 
Ford Motor announces that it will discontinue selling Mercury models this fall. Originally conceived by Edsel Ford, Henry Ford’s son, the Mercury brand was launched in the 1930s to fill the gap between basic Fords and luxury Lincolns. New York Times 6/2/10
 
British Airways says a fictitious boarding pass pictured in an employee publication, and bearing Osama Bin Laden’s name and flight details was a mistake, and has apologized. The Daily Mail reports the gaffe may have been the result of "sabotage" by a "dissatisfied staff member,” and may be related to “a standoff with cabin crew that has led to mass strikes." USA Today 6/3/2010, The Daily Mail 6/1/10
 
The National Basketball Association has signed licensing deals to enable NBA team logos made of sugar, starch and food cloring to be placed on pizzas after they have been baked. Consumers will also be able to purchase toasters $34.99 toasters that "burn" golden brown team logos onto bread as it toasts. USAToday 5/26/10
 
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