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Home » brands, branding

Brand News: Google, Disney, Fortune, Lufthansa, Financial Services, Facebook

October 25, 2009 by anne

Google (GOOG) has launched Campaign Insights, a tool to help marketers determine the incremental change that is directly attributable to online display ad campaigns on brand awareness and user interest. Available for larger display ad campaigns Campaign Insights goes traditional measures of clicks and conversions to calculate the incremental lift in both online search activity and website visits that result from a display ad campaign. BtoBOnline 10/23/09, Google AdWords Blog, 10/19/09

Disney (DIS) is offering consumers who purchased Baby Einstein DVDs their Money back. The Campaign for a Commercial-Free Childhood says the offer is the result of a complaint they filed with the FTC regarding Baby Einstein’s marketing claims. Baby Einstein says the offer is part of an upgrade package and has nothing to do with the CCFC FTC complaint. Brandweek 10/23/09
 
Fortune (FO) magazine is dropping from 25 issues a year to 18 in 2010, will undergo a redesign, and focus on more “long-form, deep-dive journalism, great narrative stories,” to gain cost savings and strategic advantage. New York Times 10/23/09
 
Through Lufthansa’s free MySkyStatus service, fliers on any airline can sign up to have their flight details posted automatically to their Facebook or Twitter profiles, including regular updates about their departure, altitude, location and arrival as they travel. Springwise 10/23/09
 
Beginning next Wednesday, New York-based daily newspaper, Newsday, will offer limited free content on Newsday.com. Only Newsday and Cablevision Optimum Online subscribers will still have full access; others will need to pay a $5 weekly subscription fee. Clickz 10/22/09
 
Financial services brands are less effective at building awareness and persuading consumers to become customers says researcher Dynamic Logic. The study says financial services online ads are too text-heavy and could benefit from adding images of people and including fewer details. Clickz 10/21/09
 
On Wednesday Google (GOOG) reportedly plans to announce a new service that will give users an easy way to learn more about and sample music after searching for information about bands, alsbums and songs. Facebook also plans to integrate music site Lala into its gift store. New York Times 10/21/09
 
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