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Trends: 72% of Online Adults are Social Networking Site Users

on Sun, 08/11/2013 - 14:29

Although younger adults continue to be the most likely users, 72% of online adults use social networking sites, and growth among those adults ages 65 and older has tripled in the last 4 years, from 13% in 2009 to 43% now.  Pew Research 8/5/13

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Free Download: 2013 Marketing Calendar Template

on Sun, 08/11/2013 - 11:26

Our 2013 marketing calendar template will help you plan the rest of your year – and it’s completely free.  See below for link. Click here  for 2014 templates

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2013 Marketing Budget Template – Free Download

on Sun, 08/11/2013 - 11:21

Our 2013 marketing budget template will help you finalize your budget plan. See below for link. Click here for  2014 templates.

 

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Vine Teaches Brands How to Flirt

on Sun, 08/11/2013 - 11:03

Ron Faris, head of Brand Marketing at Virgin Mobile USA explains on HBR Blogs that short video clips (looping videos of 6 seconds or less) from platforms such as Twitter’s  Vine, can be used to attract attention to your brand “for a mere instant with hopes for a payoff.”   Here’s a sample from one of his  favorite Virgin Mobile ‘viners.’ HBR Blog Network 8/2/13

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Video: Amstel Gives You a Free Beer for Taking a Break

on Sun, 08/11/2013 - 10:59

Sometimes you need a little inspiration to take a break from your busy day – Amstel vending machine gives a free beer to consumers who stand still in one place for three minutes. Adweek 8/8/13

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Highest Percentage of Young Adults in Decades, 36%, Live in their Parents’ Homes

on Mon, 08/05/2013 - 22:08

A record 21.6 million Millennials live in their parents’ home, the highest share in at least four decades. This report from Pew Research discusses the economic, education and cultural factors driving this steady rise in Millennials living in their parents’ homes.  See the full report here. Pew Research 8/1/13

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Brand News: SnapMyAd, Hanes, Procter & Gamble, Mercedes-Benz, Facebook, Subway, Pfizer, Unilever

on Sun, 08/04/2013 - 17:14

SnapMyAd offers iPhone users rewards, such as Amazon gift cards, coffee and magazine subscriptions, in exchange for letting brands use their Instagram photos in ad campaigns. Mashable 8/2/13

Hanes (HBI)  askes women to tell the world the color of their underwear. By sharing a tweet from Hanes’ moodboard at undercovercolor.com  you could win a unique beauty find just for #UndercoverColor winners plus a selection of Hanes ComfortBlend Underwear. AdWeek 8/2/13

Procter &Gamble(PG) will increase ad spend next year is expected to be good news for digital, and will hold all businesses to a minimum ROI.  AdvertisingAge 8/1/13

Bennigans, Chi-Chis and Ground Round are among several famous, formerly thriving restaurant brands that are now hard to find and mostly forgotten. Visit 24/7 for the full list. 24/7 Wall St 7/31

Mercedes Benz, Twinkies andHamburger Helper are among the brands that Time says are being tweaked by marketers to appeal to millennials. Time 7/31/13

Facebook (FB) reportedly plans to sell 15 second video ads in users news feeds later this year. Los Angeles Times 7/31/13

Subway Restaurants has signed Brazilian soccer star Pelé to appear in advertisements and in-store promotions in the U.S. and around the world for Subway ahead of the World Cup and the Summer Olympics. Forbes 7/31/13

to Pfizer Inc. (PFE) sold its infant nutrition business in 2012, and has sold its animal health unit this year,  in what “represents the next steps in Pfizer’s journey to further revitalize our innovative core,” said CEO Ian Read. Bloomberg 7/29/13

Unilever (ULVR) says the sales volume drop in food products for the first half of 2013, is due in part, to a decline in spreads, particularly margarine, reflecting the challenge of getting the test and the marketing right.  Businessweek 7/29/13

Thomas Pink, a London shirtmaker is suing Victoria’s Secret UK, claiming infringement by their younger skewing brand Pink.  Vogue 7/29/13

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8 Tips to Get You Started With SPSS

on Sun, 08/04/2013 - 16:58

I’m a frequent user of IBM SPSS Statistics, so a friend who hasn’t used SPSS in a while,  asked me for a quick refresher.

If you’re not familiar with SPSS, it’s a seamless collection of software modules used to complete a wide range of analytical techniques from data sampling, collection and management, to analysis and reporting. One of the core SPSS modules is Statistic Base. When people refer generically to SPSS, they usually mean the Statistics Base module.  

Whether it’s been awhile since you’ve used the SPSS Statistics Base module, or  you’re a new user, these eight tips will help you get up and running quickly:

  1. Determine which version you’re using and then look here to see new key features and improvements by version. For example, the most recent version, 21, improves pivot tables and adds the ability to compare datasets or files. Map visualization capabilities were added in version 20. Taking a few moments to check the list could alert you to new features that are especially relevant to you.Versions change, but the basics of SPSS Statistics Base haven’t. When you open SPSS, there are still two views – Variable View which lists your variable name, type, label, values, etc., and Data view which shows each case and the value for each variable. To toggle between variable values and labels use the “Value Labels” button in the toolbar.
  2. Run analyses by clicking on “Analyze” in the command list at the top of the screen, then select the analysis or test you wish to run.  An interactive ‘dialog box’ will prompt you to add the variables you want to include in your analysis, which you can either drag or click to select, as well as other relevant input. 
  3. Use the Dialog Recall button to see the most recently used dialog boxes. Then click on a dialog box to rerun or make changes to your analysis.
  4. Create a filter to view results for subgroups of your data based on a wide range of criteria. Go to “Data,” then “Select Cases” and follow the prompts to set up a filter.   Filters are represented as filter_$ in Variable View. Unselected cases are indicated in Data View with a diagonal slash across the row number.  Caution!  Deleting cases in the Select Cases procedure means they are permanently deleted from the dataset.
  5. If weighting is required, make sure it’s turned on before you run your analysis. To weight cases by a previously determined weighting variable go to “Data” and “Weight Cases.”  See SPSS help to create weighting.
  6. Charts are easy to create. Click “Graphs” from the menus, then “Chart Builder.” Select the type of chart you wish to create, then drag and drop variables to see the results.  To fine tune the results, clock on a tab or button in the Chart Builder dialog box. To edit the chart, double click it to open the Chart Editor.
  7. Remember that creating frequency and crosstab analyses for multiple response variables requires  a different procedure from other types of variables. Click “Analyze,” then  “Multiple Response,” and then “Define Sets.”  Once you’ve created your multiple response set, go to “Analyze,” “Multiple Response,” where the options for “Frequencies” and “Crosstabs” now appear.  For more help on completing the set up for these analyses see the help section of SPSS

SPSS Statistics Base is a powerful, easy-to-use analytical tool. These eight tips will help you get started, but they barely scratch the surface of what  SPSS can do.  As you become more proficient, explore other features that enable you to combine and compare datasets, create custom programs from command syntax, etc.,  to realize the full power of SPSS.  

 

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2014 Marketing Budget Template - Free Download

on Sun, 07/28/2013 - 22:22

Just in time for 2014 planning, our popular, free, easy-to-use Excel marketing budget template to help you plan and track your 2014 marketing expenses.

Use our 2014 Marketing Calendar template to help you organize your marketing activities.
Then add up projected expenses for each week and enter them into the Marketing Budget template. (Weeks begin on Mondays.)
Replace the budget categories at the top of the template with categories from your maketing plan.
Regularly enter your actual expenses. The budget template will automatically calculate your projected versus actual marketing spending on a weekly, monthly, quarterly and annual basis.
NOTE: Make entries in white cells only; color cells contain formulas.
To Download: Click file below.
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Free 2014 Marketing Calendar Template

on Sun, 07/28/2013 - 22:17
Our shiny new 2014 marketing calendar template makes life just a tiny bit easier. Use to create a high-level version of your annual marketing plan. The Excel template provides an easy-to-use format for planning and displaying integrated messaging and activities across traditional, digital and social platforms, on a weekly basis. Weeks begin on Mondays.  Take a look at the sample month at the bottom of the spreadsheet to see how to fill out the template. Try our free marketing budget template to plan and track your expenditures.
To Download: Click on the file below.
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