anne's blog

Study Shows How to Improve Brand Recognition in TV Ads

August 28, 2010 by anne

'Pulsing' brand images reduces the likelihood that a viewer will 'zap' the ad. HBS Working Knowledge 6/7/2010

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Brick & Mortar Retailers Hope New Technology Lures Shoppers

August 28, 2010 by anne

Retail brands are exploring futuristic digital technologies to reawaken shopper interest in brick and mortar stores. WSJ.com 8/26/10

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Battle of Soy Milk Brands: 8th Continent Challenges Silk

August 28, 2010 by anne

New campaign for 8^th Continent soy milk focuses on moms to play up the brand’s family roots. The campaign enables 8^th Continent to reinforce their family roots without directly attacking category leader Silk which is sold by Dean Foods.

NYTimes.com 8/26/10

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10 Leading Retailers Shuttering Stores

August 22, 2010 by anne

Saks (SKS), Bebe, Winn Dixie,  Abercrombie & Fitch (ANF), and Blockbuster are among larger retailers that have announced store closings. DailyFinance 8/20/10

The World's Most Valuable Brands - No. 1: Apple - Forbes.com

August 21, 2010 by anne

Forbes identifies the world's  most valuable brands. In the top ten: Microsoft (2), Coca-Cola (3), Google (5), McDonald's (6) and Marlboro (8). In Pictures: The World's Most Valuable Brands - No. 1: Apple - Forbes.com

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Americans' 15 Favorite Restaurant Brands: Cheesecake Factory is Number One

August 8, 2010 by anne

Nation's Restaurant News has published a survey from Market Force that asked Americans to rank their favorite casual-dining chain restaurants. The survey, conducted between May and June is based on results from 5,000 of the firm's 300,000 independent mystery shoppers, named Cheesecake Factory number one in 6 of 10 categories, including food taste and quality, atmosphere, and cleanliness.

Blogs I Read: A Lesson from Zappos: Follow the Golden Rule

June 6, 2010 by anne

Zappos eschews the industry approach of treating vendors as adversaries, and instead treats them as partners.The $1 billion company says their vendor relationships are “one of the most valuable parts of our business,” and “Without those friendships and their belief in us, there might not be a Zappos today.” HBR – The Conversation 6/4/10 

Travel the World with Teleporter, Travel Quiz App for the iPhone

February 21, 2010 by anne

A good friend has released Teleporter, a travel quiz game for the Apple iPhone and a fun, virtual way of traveling the globe.  With challenging questions, scenic photos and entertaining YouTube videos about travel destinations worldwide, Teleporter is designed for people who love travel and want to learn more about fascinating places and people on the 197 million square miles that make up Earth.

The Application is available in the Apple App store in iTunes, in both a free and premium version.

Happy Holidays

December 24, 2009 by anne

Best wishes for a happy holiday. We'll see you next year.

Great Links: Super consumers, Retail Medical Clinics, 'Unfair' Offers

December 1, 2009 by anne

Tap into Your Super-Consumers
 Listening to your ‘super-consumers,’ the roughly 10% of consumers who account for more than 50% of profits, can grow sales and margins across all segments.Harvard Business Publishing 11/25/09