anne's blog

Retail: Dollar Stores are Big Winners in Sluggish Economy

September 22, 2010 by anne

Dollar stores have shown the biggest gain in shopper visits over the last year out of all the retailers that sell basic consumer goods.

NYTimes.com 9/21/10

Gucci Brand Reaches Into Its Style Heritage for Inspiration

September 22, 2010 by anne

Fashion's current retro trend is at least partly due to the economic downturn, which has made consumers hanker for authenticity and heritage, so they can be sure that what they buy has lasting value.

WSJ.com 9/22/10   May require subscription.

Smartphone Credit Cards: Are U.S. Consumers Ready to Trade In Their Plastic?

September 19, 2010 by anne

AT&T and Verizon -- are on the brink of a major pilot project to test the use of smartphones as credit cards in up to four cities. Knowledge@Wharton 9/15/10

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The Consumer Appeal of Underdog Branding

September 19, 2010 by anne

How and why a "brand biography" about hard luck and fierce determination can boost brand power. HBS Working Knowledge 9/13/10

Study: The Rise of Apps Culture

September 19, 2010 by anne

35% of U.S. adults have software applications or “apps” on their phones, yet only 24% of adults use those apps. Many adults who have apps on their phones, particularly older adults, do not use them, and 11% of cell owners are not sure if their phone is equipped with apps. But an apps culture is emerging among some cell phone users, particularly men and young adults. This 46 page report from the Pew Internet & American Life Project and Nielsen examines the current apps market.

Pew Research Center's Internet & American Life Project 9/14/10

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Mobile App Ads To Soar To $8B By 2015

September 19, 2010 by anne

Currently one in every five computing devices can receive mobile app advertising, but number will triple to three in five devices by 2015. MediaPost Publications 09/20/2010

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Customer Referral Programs Find New Favor With Marketers

August 31, 2010 by anne

Customer referral programs are an effective way to attract high quality customers in a range of industries.Knowledge@Wharton 7/21/2010

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African-Americans, Women and Southerners Talk and Text The Most Says Nielsen

August 29, 2010 by anne

Nielsen Wire reports that, in the U.S., African-Americans use the most voice minutes, on average more than 1300 minutes per month, followed by Hispanics who average 826 minutes a month. Hispanics send the most texts, about 780 per month. Nielsen Wire 8/24/10

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Coca-Cola's Venturing and Emerging Brands Team Searches for the Next Billion-Dollar Brand

August 29, 2010 by anne

Coca-Cola's Venturing and Emerging Brands Group is charged with boosting innovation efforts and finding hot niche brands. ajc.com 8/22/10

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Older Adults and Social Media

August 28, 2010 by anne

“Social networking use among internet users ages 50 and older nearly doubled—from 22% in April 2009 to 42% in May 2010....Email is still the primary way that older users maintain contact with friends, families and colleagues, but many older users now rely on social network platforms to help manage their daily communications.”

Pew Research Center's Internet & American Life Project 8/27/2010

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