anne's blog

Nielsen Says Value Mindset Will Prevail Even as Economy Improves

March 6, 2011 by anne

A new report from Nielsen says shoppers' value mindset means private labels will be the winners, and small and medium brands the losers, even in an improving economy. Download The Rise of the Value-Conscious Shopper Nielsen 3/4/11

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Video: "Flash Mob-esque" Spot Promotes New Dell Streak Hybrid Smartphone/Tablet

March 5, 2011 by anne

"Ogilvy PR Worldwide Japan introduces the Dell Streak hybrid smartphone/tablet via this flash mob-esque TV spot."  Worth watching.

Source: MediaBistro.com

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Technology Adoption in the US: “A Snapshot of Which Generation Owns What Gadget

February 27, 2011 by anne

This Pew Internet study provides device adoption, from cellphones to iPads, among US adults aged 18+:

• Almost half of all adults own an mp3 player like an iPod, but 74% of Millennials (ages 18-34), own an mp3 player, versus 56% of Gen X (ages 35-46).
• Tablet computers, such as the iPad, are most popular with American adults age 65 and younger. 4% of all adults own this device.

For more study findings visit Pew Internet American Life Project 2/3/2011

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Beer for Blood - Red Cross 'MisTweet' Boosts Blood Donations

February 27, 2011 by anne

The calm response by the Red Cross to an employee's 'mistweet', and an enterprising brewery marketer, turned a potential public relations  disaster into a successful blood drive. CNN Money 2/17/11

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Why Marketers Shouldn't Overlook Older Consumers

February 27, 2011 by anne

"Today’s older consumers are active, connected and big spenders. Developing targeted programs designed around their varied needs and desires will prove beneficial for the savvy marketers that tap into these lucrative households."Nielsen Wire 2/14/11 

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Caribou Coffee Promo Makes Bus Shelters Into Ovens

January 17, 2011 by anne

Eleven Consumer Trends to Watch in 2011

January 15, 2011 by anne

Trendwatching.com lists 11 key consumer trends to watch in 2011, including acts of kindness from brands. This act of kindness from Southwest Airlines could be one example. NYTimes.com 12/10

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Is the iPad a Time Machine for Reading?

January 15, 2011 by anne

According to a study by Read It Later, an application that allows consumers to mark content to catch up when and where they want to, people use browsing and bookmarking to time-shift content consumption to later in the day. The behavior is particularly dramatic among iPad users.  NYTimes.com 1/12/11

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Study Finds That Celebrities in Advertising Are Usually a Waste of Money

January 15, 2011 by anne

Study of every nationally televised ad for the first 11 months of 2010 finds that  celebrity ads performed either below average or average. The study, 2010 Celebrity Advertisements: Exposing a Myth of Advertising Effectiveness, 2010, "showed that fewer than 12% of ads using celebrities exceeded a 10% lift, and one-fifth of celebrity ads had a negative impact on advertising effectiveness." Advertising Age - CMO Strategy 1/12/11

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Southwest Pilot Holds Flight for Man Going to See Dying Grandson

January 15, 2011 by anne

A Southwest pilot holds the plane for a grieving grandfather who is traveling to say goodbye to his dying grandson. Yet another example of how Southwest Airlines' corporate culture makes it clear to employees who Southwest is, so that employees can authentically represent the brand to customers. CNN.com 1/14/11

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