anne's blog

Video: St.Patrick's Ad With Kinda Creepy Interpretation of "When Irish Eyes are Smiling"

March 10, 2012 by anne

This eye-catching ad for the Atlanta St. Patrick's parade produced by Atlanta agency Fitzgerald + Co. is kinda creepy but it works. Courtesy of AdFreak 3/9/12

Are QR Codes a Fad?

November 7, 2011 by anne

The truth is, it’s too soon to tell. But if you’d like to see how some brands are utilizing QR codes in marketing and communications efforts, take a look at these 23 examples, courtesy of CNN Money. 2CNNMoney 11/2/11

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RadioShack Recommits to Core Customers: Do-It-Yourselfers

October 23, 2011 by anne

Radio Shack  says they neglected their core customer in favor of mobilty products and has now refocused on DIYers. Advertising Age 10/23/11

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Krispy Kreme Takes Hands-Off Approach to Brand Building

October 23, 2011 by anne

The company is committed to social media-driven word-of mouth-marketing, while embracing a hands-off approach that lets fans– not Krispy Kreme – control the brand's messaging. "I don't own the brand and the idea that I ever owned the brand is really kind of stupid," says CMO Dwayne Chambers. "The more we try and control it, the less control we really have." Advertising Age 10/23/11

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Retail Trends: How the World Shops Online

October 23, 2011 by anne

This is the fourth of five articles from McKinsey’s iConsumer survey which tracks consumer behavior for different digital experiences. McKinsey & Company 10/2011

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Video: “Stop Humping” - New Ad for Connected Cologne by Kenneth Cole Reaction

October 23, 2011 by anne

Connected, a cologne from Kenneth Cole Reaction, provides men with their own “Rico Suave,” to teach them how to successfully connect with women.

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Top 100 Global Brands 2011 According to Interbrand

October 23, 2011 by anne

Apple jumps from #17 in 2010 to #8 in the 2011 list; Coca-Cola is still #1. Interbrand 10/4/11

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Brands: How Social Media Impacts Brand Marketing

October 23, 2011 by anne

“Social media plays an important role in how consumers discover, research, and share information about brands and products. In fact 60 percent of consumers researching products through multiple online sources learned about a specific brand or retailer through social networking sites.” Nielsen Wire 10/14/11

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Retail Trends: American Mall Goers are also Avid Online Shoppers and Media Consumers Says Nielsen

October 23, 2011 by anne

“Mall goers are incredibly active consumers across a number of sectors, including media, retail goods, online, travel and automotive according to a recent look by Nielsen and Scarborough into the behaviors of visitors to major malls in Boston, Chicago, Los Angeles and New York .Nielsen Wire 10/18/11

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Media Trends - Zines Have a Resurgence Among the Web-Savvy

October 23, 2011 by anne

Zines “offer readers a respite from the endless onslaught of tweets, blog posts, I.M.’s, e-mail and other products of digital media” say creators. NYTimes.com 10/22/11