MediaPost - Online Media Daily

Tag management companies have begun stepping up services for collecting and blocking data from ads and analytics platforms. Tealium now supports a feature that blocks the ability to gather data. It recognizes Web browser headers when consumers activate the do not track options, preventing tags from collecting data.

Lowe's is hoping for big things as one of the first brands to feature its Pinterest presence in Facebook through a new tool from social marketing firm Vitrue. Since Pinterest heavily draws females, Lowe's has been actively cultivating that audience by posting product images tied to home dcor and do-it-yourself project ideas on Pinterest since October.

Best Buy says it has hired Stephen Gillett as its new EVP and president, Best Buy Digital and global business services.

The majority of Web users say they don't want to receive ads targeted based on behavior or search results personalized based on their prior activity, according to a new report by the Pew Internet & American Life Project. Despite the ad industry's efforts to tell people how to opt out, only 38% of Web users said they are "generally aware" of ways to limit the information

On his Web site, former direct marketer Seth Godin gives his bona fides as "a writer, a speaker" and most embarrassingly, "an agent of change" -- then says he "has written thirteen books.... every one ... a bestseller." Finally, he celebrates that an airline magazine called him "America's Greatest Marketer." One of my more wiseass -- but very well-read -- friends says that each of Godins bestsellers is simply a repackaging of the same theme. Me, I don't judge.

A federal judge has ruled that comScore can hold off on disclosing confidential information, including names of clients, to Web users suing the company for alleged privacy violations.

Marketers could find a gold mine in Pinterest, but could have challenges with copyright laws. Last month the site sent more referral traffic to publishers than Google and Twitter, according to a traffic report released this week.

Media and technology executives are looking forward to high-speed wireless networks powering growing mobile media consumption. But they acknowledge that a lack of cross-media measurement tools will continue to hamper efforts to monetize audiences across different devices.

The U.S. Justice Department has warned Apple and five major U.S. publishers that it plans to sue them, accusing them of driving up prices in the e-book industry, blocking rivals.

Buddy Media has hired ex-Salesforce.com executive Susan St. Ledger as president, leading global revenue generation and overseeing the social media marketing firm's sales and client teams.

Longtime media sales exec Hal Trencher has joined Vevo as senior vice president-national sales. He most recently was executive sales director at AOL.

As hot for mobile as its publisher clients, PubMatic just announced the acquisition of MobiPrimo. An established mobile development technology firm, MobiPrimo clients include Nokia, Motorola and Microsoft. Financial terms of the deal were not disclosed.

Ask.com launched a free mobile app that allows anyone to create a poll, representing a cultural change at the question and answer search engine.