ScienceDaily: Consumer Behavior News

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Consumer Behavior. Read the latest research on what motivates people to buy, how brand names affect the brain, mindless autopilot through decision-making and more.
Updated: 1 hour 57 min ago

Majority Of Teens Discuss Risky Behaviors On MySpace, Studies Conclude

Mon, 01/05/2009 - 01:00
Fifty-four percent of adolescents frequently discuss high-risk activities including sexual behavior, substance abuse or violence using MySpace, the popular social networking Web site.

Doubts Make Consumers More Willing To Reevaluate Brands, Study Finds

Mon, 01/05/2009 - 01:00
Most consumers crave a clear understanding of brand images, making them more receptive to new marketing messages if anything clouds their vision of companies or products, according to a new study.