Advertising Age

Syndicate content Advertising Age - Latest News
Updated: 46 min 37 sec ago

Omnicom Taps Warren for New Diversity Role

1 hour 55 min ago

NEW YORK (AdAge.com) -- Omnicom Group has tapped Tiffany R. Warren of Arnold Worldwide to serve in the newly created role of chief diversity officer at the holding company.

Categories: advertising

J&J's BabyCenter to Close Online Store

2 hours 1 min ago

BATAVIA, Ohio (AdAge.com) -- Johnson & Johnson's BabyCenter.com is closing its online store today in an effort, the company says, to concentrate solely on digital media, including by going after more retail marketers as clients.

Categories: advertising

Former Lowe Exec Vitale Launches Agency

2 hours 47 min ago

NEW YORK (AdAge.com) -- Domenico Vitale, who last month left his post as chief strategy officer at Lowe, New York, has launched a start-up agency called People Ideas & Culture.

Categories: advertising

Forbes Eliminates 19 Editorial Positions

3 hours 5 min ago

NEW YORK (AdAge.com) -- Forbes laid off 19 employees from its editorial operations today. The company cited the poor economic conditions for media in general as the cause of the layoffs, and just two months ago laid off 43 sales, marketing and administrative employees for the same reasons. The job eliminations in each case coincided with the integration, at long last, of print and digital operations.

Categories: advertising

Want That Hit Song on iTunes? It'll Cost Ya

3 hours 9 min ago

NEW YORK (AdAge.com) -- In a huge win for the major record labels, Apple said iTunes would offer songs for as little as 69 cents. Under a new three-tiered pricing structure, iTunes songs will cost 69 cents, 99 cents or $1.69. How much a song costs will be determined by its popularity, allowing labels to charge more for songs that are most sought-after at the time of purchase.

Categories: advertising

Leo Burnett Settles 'Army of One' Suit for $15.5M

6 hours 3 min ago

CHICAGO (AdAge.com) -- Leo Burnett will pay $15.5 million to settle allegations that it overbilled the U.S. Army for work on its "Army of One" campaign, the Justice Department announced today.

Categories: advertising

Edward Jones & Co. Names Cramer-Krasselt Agency of Record

6 hours 50 min ago

NEW YORK (AdAge.com) -- St. Louis-based brokerage Edward Jones & Co. has named independent Cramer-Krasselt, Chicago, its advertising agency of record, following a review.

Categories: advertising

CEO Colasanti Leaves Carmichael-Lynch

7 hours 32 min ago
NEW YORK (AdAge.com) -- Carmichael-Lynch CEO John Colasanti is leaving the Minneapolis ad agency after 15 years. He departs the Interpublic Group of Cos.-owned agency after a solid new-business run in the past year.

Categories: advertising

Ogilvy to Lay Off Almost 10% in North America

8 hours 36 min ago
NEW YORK (AdAge.com) -- WPP's Ogilvy & Mather is preparing to cut nearly 10% of its North American staff today, according to executives familiar with the matter. The reductions -- which are anticipated to decrease the agency's head count by some 150 to 175 employees -- are expected to take place in New York and other Ogilvy offices nationwide.

Categories: advertising

How Newspapers Tried to Invent the Web, but Failed

8 hours 56 min ago
How Newspapers Tried to Invent the Web, But Failed Slate's Jack Shafer asks for a moment of sympathy, please, for newspapers, whose readers and advertisers have been fleeing at a frightening rate. It would be easy to accuse editors and publishers of being clueless about the coming Internet disruption and to insist that the industry's proper reward for decades of haughty attitude, bad planning, and incompetence is bankruptcy. But newspapers have really, really tried to wrap their hands around the future and preserve their franchise, an insight he owes to Pablo J. Boczkowski's 2004 book, "Digitizing the News: Innovation in Online Newspapers." The industry has understood from the advent of AM radio in the 1920s that technology would eventually be its undoing and has always behaved accordingly. After all, as early as 1947, Walter Annenberg's Philadelphia Inquirer and John S. Knight's Miami Herald experimented with fax editions of their papers. Seems visionary enough to Shafer. So what happened?

Categories: advertising

Mediabrands Names New Chief Digital Officer

9 hours 9 min ago

NEW YORK (AdAge.com) -- Mediabrands, Interpublic Group of Cos.' media division, has appointed Quentin George to the newly created position of chief digital officer. Mr. George will be charged with accelerating Mediabrands' strategic planning and business development in all aspects of digital-marketing strategy.

Categories: advertising

Recession May Move Mobile Away From Branding

10 hours 33 min ago

NEW YORK (AdAge.com) -- In mobile's brief lifetime, marketers have experimented with the medium both as a brand-building and a direct-response channel, with no major proof points having emerged on either side.

Categories: advertising

Sustainability as a 2009 Marketing Issue

12 hours 34 min ago

NEW YORK (AdAge.com) -- Sustainability is an issue that marketers, ad agencies and media companies can no longer easily ignore. Some marketers, such as Wal-Mart, have made massive changes within the last year to incorporate sustainability as an actual marketing strategy for growth. Don Carli of the Institute for Sustainable Communications weighs in on how the issue is evolving and where it's likely to be going in 2009.

Categories: advertising

TV Guide Cable Channel, Website Sold -- but Not to Original Buyer

Mon, 01/05/2009 - 22:15

NEW YORK (AdAge.com) -- Just three weeks after its sale to TV producer Allen Shapiro's private equity firm One Equity Partners, TV Guide Channel and TVGuide.com have found another buyer in the form of Lionsgate.

Categories: advertising

Chipotle Names Its First CMO

Mon, 01/05/2009 - 19:48

CHICAGO (AdAge.com) -- Chipotle unveiled a new executive team today, including its first chief marketing officer. Monty Moran, the chain's president-chief operating officer, was elevated to co-CEO, where he will serve alongside founder Steve Ells. Mark Crumpacker will be the chain's CMO.

Categories: advertising

Hyundai Looks to Jolt Skittish Car Buyers With New Program

Mon, 01/05/2009 - 19:41

DETROIT (Adage.com) -- Hyundai Motor America, which started an impressive turnaround a decade ago with its industry-best warranty, is rolling out a new program that addresses record-low consumer confidence to spur sales.

Categories: advertising

Troubled GM Still Outsells Toyota

Mon, 01/05/2009 - 18:56
DETROIT (AdAge.com) -- General Motors Corp. might be troubled, but it still outperformed Toyota Motor Sales USA in 2008. The country's largest automaker sold some 60,000 more new cars and trucks than Toyota in the U.S. despite a supplier strike last spring, negative press about its federal bridge loan and a virtual lending freeze from GMAC in the last quarter.

Categories: advertising

Fox Scores, Thanks to Late-Running Game

Mon, 01/05/2009 - 18:25

MINNEAPOLIS (AdAge.com) -- New year, same Sunday ratings result: The network with an NFL overrun runs over the competition, as Fox did last night, scoring first place with an overall 4.6/11 rating and share in the ad-centric 18-to-49 demographic, according to Nielsen fast-affiliate ratings (final live-plus-same-day data will be released Tuesday).

Categories: advertising

Dunkin' Donuts Finds Its Inner Cheerleader

Mon, 01/05/2009 - 18:22

CHICAGO (AdAge.com) -- Chalk up another optimistic advertiser: Dunkin' Donuts. The company on Monday launched a $100 million, grammatically challenged advertising campaign that assures consumers "You Kin' Do it!"

Categories: advertising

Study: No Relief in Sight for Battered M&A Market

Mon, 01/05/2009 - 17:58
NEW YORK (AdAge.com) -- A worsening business environment prompted a staggering drop last quarter in mergers and acquisitions for the marketing, advertising and digital media industries, according to a study from consultancy Petsky Prunier.

Categories: advertising