Search Engine Watch

Implementing an optimized mobile site is becoming increasingly important for many publishers, as smartphones are becoming increasingly pervasive. Here’s how to think about Googlebot, Googlebot-Mobile and your mobile web site.

Is Google’s decision to charge sites or apps using Google Maps API for high volume usage beginning to backfire? Apple and Foursquare have both severed ties with Google Maps, instead opting to use a free alternative, OpenStreetMap.

The majority of search engine users are not OK with tracking used to personalize search results or offer targeted advertisements, though satisfaction with the results offered is at an all-time high. It seems user education is in order.

Windows Phone owners who have downloaded the new Google Search App from the Windows Phone Marketplace are giving it an overwhelming thumbs down thus far, because it strays from the Metro-style theme, image search is broken, and it’s slow and buggy.

Google has updated its Chrome browser, fixing an issue that was first uncovered at its Pwnium browser hacking contest. A Russian security researcher won $60,000 for demonstrating his exploit at the hackathon solely focused on Chrome hacks.

When thinking of where should in-house SEO reside in your company you want to give special consideration to two factors: Will this help move SEO our projects faster? And will it help your company to launch campaigns holistically by including SEO.

Marketing is often divided into three types of communication: One-to-one, one-to-many, and many-to-many. Savvy marketers use all three modes of communication. But how do you know the right time and the best way to use each? Here are five tips.

Personas are widely underused in the PPC and search marketing community as a whole. PPC advertisers have a lot to gain by completing the persona exercise and leveraging that information when managing and creating new search marketing campaigns.

Facebook has just announced a new feature to help users curate the content that most matters to them. Interest Lists feature Pages and public personalities, with pre-curated options or the ability to personalize and create new lists.