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Today's successful advertising professionals, marketers, and entrepreneurs must be knowledgeable about a wide range of topics, from roi analysis and digital advertising, to social media and brand strategy.

Brandeo is dedicated to keeping agencies and marketers updated on marketing ideas and solutions to help them achieve better marketing results.

Anne Simons is the founder of Brandeo.

She specializes in brand strategy, qualitative/quantitative research and analysis, as well as integrated marketing plan development and implementation.

She has served as Chief Operating Officer of a strategic brand consultancy serving Fortune 500 clients and as Managing Director of an advertising agency.

She has worked with traditional and online companies in numerous industries including online publishing, telematics, food & beverage, travel, telecommunications, financial services, building products, medical technology and data storage.

Currently, Anne works at The Weather Channel.

The views expressed on Brandeo are those of the authors and do not reflect the positions or policies of employers or clients.

Click here to contact Anne