WebFlock Virtual World Announced

A creation of The Electric Sheep Company, WebFlock is an application for private-labeled, Web-based virtual experiences. It provides a visually immersive environment for social interaction, media consumption and game play, including 3D avatars, chat, games, and videos from YouTube.

Like Google’s recently launched “Lively,” WebFlock is accessible via any web browser, which means users won’t have to download the software with all the hassles that entails. But unlike Lively, WebFlock is a flash-based environment.

Custom environments within WebFlock will offer brands “better ways to provide meaningful and fun brand experiences that improve both the quantity and quality of engagement points. Brands can create their own ‘experiences’ but be warned, they’re pricey.

A “basic” experience is estimated to cost in the neighborhood of $100,000. Showtime, who maintains a presence in Second Life, will launch their WebFlock environment in late August.

Sources:
More Browser-Based Virtual Worlds: The Electric Sheep Company Releases WebFlock, Washington Post, 7/17/08
The Electric Sheep Company Website

Permalink