Net Promoter

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"A discipline by which companies profitably grow by focusing on their customers. A successful Net Promoter program includes 5 elements: 1) metrics proven to link to growth; 2) leadership practices that instill customer focus, passion, and values; 3) organizational strategies to ensure adoption; 4) integration with core business processes, and 5) operational systems to support the initiative.”

The Net Promoter question: “How likely would you be to recommend our company to a friend?”

Source: NetPromoter.com