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Recent blog posts
- Customer Referral Programs Find New Favor With Marketers
- African-Americans, Women and Southerners Talk and Text The Most Says Nielsen
- Coca-Cola's Venturing and Emerging Brands Team Searches for the Next Billion-Dollar Brand
- Older Adults and Social Media
- Study Shows How to Improve Brand Recognition in TV Ads
- Brick & Mortar Retailers Hope New Technology Lures Shoppers
- Battle of Soy Milk Brands: 8th Continent Challenges Silk
- 10 Leading Retailers Shuttering Stores
- The World's Most Valuable Brands - No. 1: Apple - Forbes.com
- Americans' 15 Favorite Restaurant Brands: Cheesecake Factory is Number One
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CGM Multiplier
The extent to which an offline event (ad campaign, launch, new CEO) stimulates online discussion.
Source: NielsenBuzzMetrics
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