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CGM
CGM (Consumer-Generated Media) "encompasses the millions of consumer-generated comments, opinions and personal experiences posted in publicly available online sources on a wide range of issues, topics, products and brands. CGM is also referred to as Online Consumer Word-of-Mouth or Online Consumer Buzz. CGM originates from:
- Blogs
- Message boards and forums
- Public discussions (Usenet newsgroups)
- Discussions and forums on large email portals (Yahoo!,AOL, MSN)
- Online opinion/review sites and services
- Online feedback/complaint sites
Source: Nielsen BuzzMetrics
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