Brandeo is an online marketing resource that cuts through the clutter to update you on the need-to-know marketing ideas and insights that help build brands and increase sales.
Our marketing calendar template simplifies the task of creating your annual marketing plan. The Excel template provides an easy-to-use format for planning and displaying integrated messaging and activities across traditional, digital and social platforms, on a weekly basis. Weeks begin on Mondays. A sample month is included to show you how to fill in the template.
The truth is, it’s too soon to tell. But if you’d like to see how some brands are utilizing QR codes in marketing and communications efforts, take a look at these 23 examples, courtesy of CNN Money. 2CNNMoney 11/2/11
The company is committed to social media-driven word-of mouth-marketing, while embracing a hands-off approach that lets fans– not Krispy Kreme – control the brand's messaging. "I don't own the brand and the idea that I ever owned the brand is really kind of stupid," says CMO Dwayne Chambers. "The more we try and control it, the less control we really have." Advertising Age 10/23/11
This is the fourth of five articles from McKinsey’s iConsumer survey which tracks consumer behavior for different digital experiences. McKinsey & Company 10/2011
Mattel (MAT) has released a Barbie doll with tattoos on her neck and shoulders, and wearing leopard print leggings, pink pleather mini skirt, sparkly silver shoes and a black top with heart and crossbones logo. Some parents have protested the doll could encourage children to disfigure themselves. Christian Science Monitor 10/20/11
McDonald’s Corp. (MCD) delivered appetizing third quarter overall sales growth of 5%, while spin off Chipotle Mexican Grill (CMG) served up a tasty third-quarter profit jump of 25% versus a year ago. MarketWatch 10/21/11
Brand name references to alcohol in rap, R&B and hip hop music may constitute a form of advertising, and could contribute to early use and substance abuse among adolescents, say University of Pittsburgh researchers. Addiction Journal 10/20/11 via Name Wire 10/21/11
Urban Outfitters (URBN) has removed the word "Navajo" from product names on its website in the wake of criticism from the Navajo Nation government, bloggers and others, who viewed the usage as disrespectful and a trademark violation. Critics found the use of the Navajo name on products including a flask and ‘hipster panty’ to be particularly offensive but the company initially defended the product names stating, in part, “…like many other fashion brands, we interpret trends and will continue to do so for years to come…” The Associated Press10/20/11
Shares of Crocs Inc.(CROX) lost almost 40% of their value after the shoe maker lowered its third-quarter profit and sales forecast – even though they still project a sales gain of 27%. MarketWatch 10/18/11
Coca-Cola (KO) is still the world’s most valuable brand, according to Interbrand. Download report here.
The Liz Claiborne brand has been sold to JCPenney (JCP).Liz Claiborne Inc. (LIZ), the owner of remaining brands Kate Spade, Lucky Brands, and Juicy Couture, has 12 months to find a new name. Name Wire 10/13/11
“Social media plays an important role in how consumers discover, research, and share information about brands and products. In fact 60 percent of consumers researching products through multiple online sources learned about a specific brand or retailer through social networking sites.” Nielsen Wire 10/14/11
“Mall goers are incredibly active consumers across a number of sectors, including media, retail goods, online, travel and automotive according to a recent look by Nielsen and Scarborough into the behaviors of visitors to major malls in Boston, Chicago, Los Angeles and New York .Nielsen Wire 10/18/11
Our marketing calendar template simplifies the task of creating your annual marketing plan. The Excel template provides an easy-to-use format for planning and displaying integrated messaging and activities across traditional, digital and social platforms, on a weekly basis. 
